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 Senior CMI Manager- Petcare
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Market Research,Category Management
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: May 15, 2018
Job Location:
Bolton, ON
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Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

Mars has net sales of more than $33 billion, operates six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 75,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®; Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA® and WISDOM PANEL®.

Mars Canada is a subsidiary of the US family-owned business known as Mars, Incorporated, one of the leading global manufacturers of branded products. Established in the late 1940's, our three segments – Petcare, Chocolate and Food help Canadians celebrate life everyday through food experiences. We are an organization that is guided by our Five Principles: Quality, Responsibility, Mutuality, Efficiency and Freedom. It is putting these principles into action that allows us to make a difference to people and the planet, through our performance.

Job Summary

CMI is responsible for championing business growth across the Mars organization, leveraging consumer, and market intelligence to identify sizeable opportunities and objectively guide business decisions. CMI ensures that the Mars Growth Philosophy is embedded and informs category growth choices, acting as a strategic co-pilot in portfolio, brand, and customer planning based upon deep insights on people, markets and customers.

The CMI senior manager will:

  • Be accountable for all foundational research and insights at the category and portfolio level to better identify, understand, and quantify key sources of growth and risks to the business.
  • Guide overall business strategy for Mars Pet Nutrition portfolios and brands over the next 3-5 years.
  • Be a key member of the business delivery team and own influencing senior stakeholders within Canada, and the US, with a focus on CMI, Marketing (Brand and Shopper), Sales, and R&D.
  • Manage the work plan, growth, and development for at least one (currently planned for two) associates and have primary responsibility of the overall research budget and learning plan for their segment.

Key Accountabilities

Primary Accountabilities:

  • Build a healthy team culture based on Mars 5 Principles, provide thought leadership and technical guidance to nurture a learning organization
  • Create, align, and lead the overall learning plan that effectively integrates insights across qualitative and quantitative research to address critical business questions and help manage risk to the Mars portfolio. Identify key foundational insights into buyer behavior, the market, and competition to better understand and predict future, consumer behavior and trends.
  • Create and develop successful stakeholder relationships at all levels across the organization; collaborate effectively with other functions including sales, marketing, R&D, and finance; effectively integrate data and intuition to help guide strategic thinking of senior leaders.
  • Lead CMI thinking as part of the Marketing Leadership Team, helping to objectively guide business thinking and manage risk to the overall Pet Nutrition portfolio.
  • Champion business growth through a deep understanding of the market and use to forecast category growth opportunities; Own translating those insights into 3-5 year portfolio and brand growth strategies.
  • Own developing talent of a CMI team; partner with US CMI Leadership Team to manage talent across the North American CMI team.
  • Partner with Pet US CMI LT in development and monitoring of US CMI overall budget.

Budget Management:

  • Track and manage budgets within assigned guidelines

Agency Management:

  • Lead positive agency relationships and enhance ways of working.

Special Projects:

  • Represent Segment Strategies at key meetings as needed.

Other:

  • All other duties as responsibilities as assigned
  • Responsible for following all Quality and Food Safety Policies and applicable procedures.

Key Technical Knowledge and Skills

  • Understands and executes research effectively
  • Generates and deploys knowledge and insights with impact
  • Identifies and influences strategies
  • Retail and Shopper measurement
  • Driving packaging impact
  • Consumer communication development
  • Analytical excellence
  • Product performance

Critical Learning Experiences

  • 5-7 years of CPG experience in consumer research
  • Prior experience in Pet Food Category preferred, but not required
  • 4-year degree minimum, master’s preferred or equivalent experience

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements. For more information please review Mars Canada's Accessibility Policy and address any questions about that policy to MarsCanada.Accessibility@effem.com.

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