A mutually rewarding experience.
Work. Realize your ambitions. And realize there’s more to
being in business than just making a profit. That’s the Mars philosophy. And
the opportunity we offer every one of our Associates. An opportunity to take
what you do and make it mean more for you, for those around you and for the
planet. What you get here is
challenging, interesting work. You get the tools you need to do a great job and
you get to have the best possible people on your side to help you do it. And at
the same time as getting to find ways to do business better today than we did
it yesterday and driving a great career, you also get to build a more
enlightened business and drive sustainability.
Because it’s never just about a single person, a single project
or a single brand. It’s about how you can grab everything that’s within your
reach here and use it to pursue mutual, long-term gain. It’s about having
ideas. And ideals. Being prepared to risk failure because the promise of
success means we’ll all be a little better off. It’s that mix of integrity and
ambition that makes Mars such a special place to work. And why working here is
always about more than just a job.
Mars has net sales of more than $33 billion, operates six
business segments including Petcare, Chocolate, Wrigley, Food, Drinks,
Symbioscience, and more than 75,000 Associates worldwide that are putting its
Principles into action to make a difference for people and the planet through
Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®,
WHISKAS®, BANFIELD® Pet Hospital, CESAR®, SHEBA®, DREAMIES® and NUTRO®;
Chocolate – M&M’S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®;
Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and
STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints. Food – UNCLE BEN’S®,
DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA
COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience –
COCOAVIA® and WISDOM PANEL®.
Mars Canada is a subsidiary of the US family-owned business
known as Mars, Incorporated, one of the leading global manufacturers of branded
products. Established in the late 1940's, our three segments – Petcare,
Chocolate and Food help Canadians celebrate life everyday through food
experiences. We are an organization that is guided by our Five Principles:
Quality, Responsibility, Mutuality, Efficiency and Freedom. It is putting these
principles into action that allows us to make a difference to people and the
planet, through our performance.
CMI is responsible for championing business growth across
the Mars organization, leveraging consumer, and market intelligence to identify
sizeable opportunities and objectively guide business decisions. CMI ensures that the Mars Growth Philosophy
is embedded and informs category growth choices, acting as a strategic co-pilot
in portfolio, brand, and customer planning based upon deep insights on people,
markets and customers.
The CMI senior
- Be accountable for all foundational research and insights at
the category and portfolio level to better identify, understand, and quantify
key sources of growth and risks to the business.
- Guide overall business strategy for Mars Pet Nutrition
portfolios and brands over the next 3-5 years.
- Be a key member of the business delivery team and own
influencing senior stakeholders within Canada, and the US, with a focus on CMI,
Marketing (Brand and Shopper), Sales, and R&D.
- Manage the work plan, growth, and development for at least
one (currently planned for two) associates and have primary responsibility of
the overall research budget and learning plan for their segment.
- Build a healthy team culture based on Mars 5 Principles,
provide thought leadership and technical guidance to nurture a learning
- Create, align, and lead the overall learning plan that
effectively integrates insights across qualitative and quantitative research to
address critical business questions and help manage risk to the Mars portfolio. Identify key foundational insights into buyer
behavior, the market, and competition to better understand and predict future,
consumer behavior and trends.
- Create and develop successful stakeholder relationships at
all levels across the organization; collaborate effectively with other
functions including sales, marketing, R&D, and finance; effectively
integrate data and intuition to help guide strategic thinking of senior
- Lead CMI thinking as part of the Marketing Leadership Team,
helping to objectively guide business thinking and manage risk to the overall
Pet Nutrition portfolio.
- Champion business growth through a deep understanding of the
market and use to forecast category growth opportunities; Own translating those
insights into 3-5 year portfolio and brand growth strategies.
- Own developing talent of a CMI team; partner with US CMI
Leadership Team to manage talent across the North American CMI team.
- Partner with Pet US CMI LT in development and monitoring of
US CMI overall budget.
- Track and manage budgets within assigned guidelines
- Lead positive agency relationships and enhance ways of
- Represent Segment Strategies at key meetings as needed.
- All other duties as responsibilities as assigned
- Responsible for following all Quality and Food Safety
Policies and applicable procedures.
Knowledge and Skills
- Understands and executes research effectively
- Generates and deploys knowledge and insights with impact
- Identifies and influences strategies
- Retail and Shopper measurement
- Driving packaging impact
- Consumer communication development
- Analytical excellence
- Product performance
- 5-7 years of CPG experience in consumer research
- Prior experience in Pet Food Category preferred, but not
- 4-year degree minimum, master’s preferred or equivalent
A criminal records
check will be required for this position.
Mars is an equal opportunity employer and all qualified
applicants will receive consideration for employment without regard to race,
color, religion, sex, national origin, disability status, protected veteran
status, or any other characteristic protected by law. If you need assistance or
an accommodation during the application process because of a disability, it is
available upon request. The company is pleased to provide such assistance, and
no applicant will be penalized as a result of such a request.
Mars Canada is committed to equity in employment and
diversity. Mars Canada will provide an inclusive and barrier free recruitment
process to applicants with accessibility needs in accordance with the Ontario
Human Rights Code and the Accessibility for Ontarians with Disabilities Act
(AODA). If you require a disability-related accommodation during this process,
please inform Mars Canada of your requirements. For more information please
review Mars Canada's Accessibility Policy and address any questions about that
policy to MarsCanada.Accessibility@effem.com.