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 SR Brand Manager - Absolut and Polar Ice Vodka - 13 Month Contract (Toronto)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Contract
Contract Length: More than one year
Number of Positions: 1
Posting Date: September 08, 2017
Job Location:
225 King St. West Suite 1100
Toronto, ON
M5V 3M

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Job Description

Corby's portfolio of owned-brands includes some of the most renowned brands in Canada, including Wiser's Canadian Whisky, Lamb's Rum and Polar Ice Vodka. Through its affiliation with Pernod Ricard S.A., Corby also represents leading international brands such as ABSOLUT Vodka, Chivas Regal, Glenlivet, Ballantine's Scotch Whiskies, Jameson Irish Whiskey, Beefeater Gin, Malibu Rum, Kahlua Liqueur, Mumm Champagne, Jacob's Creek, Wyndham Estate and Stoneleigh wines. An overview of the entire Corby portfolio shows over 5,000,000 cases sold annually, with Corby being a significant importer of wines and having an approximate 21 percent market share of spirit sales in Canada.

Why work at Corby? Because we are a great place to work! And we're not the only ones who think so. Corby was named one of Canada's Best Workplaces for 6 years by The Great Place to Work® Institute Canada, based on employee survey results and an audit of workplace excellence and people management practices.

Position Summary

The SR. Brand Manager will play a key role in managing the development, marketing programs and strategies within Canada for key Corby and Pernod Ricard brands including, Absolut Vodka, Kahlua, Malibu Rum and Polar Ice Vodka

Key Responsibilities

Brand Execution:

  • Develop 360 degree programs for the Corby and Pernod Ricard brands including
  • Integrated marketing programs, combining a number of elements in the marketing mix (retail, on premise, media, public relations, experiential, digital, sponsorships etc.)
  • Set objectives and performance benchmarks for evaluation of activity
  • Ensure world-class execution that generates cut-through versus key competitor brands
  • Work with key Corby partner agencies on the development of key initiatives
  • Create and develop brand assets (ex. POS and media)
  • Where relevant, build in greater regionalization of activities in key Provinces across the major brands
  • Manage pricing strategy implementation on key brands across the Provinces
  • Initiate and coordinate activities with the Customer Marketing team i.e. Retail Programming & Category Management, Activity Calendars, Sponsorships, Events, and Training
  • Build strategy and manage Canadian Brand principals
  • Support Distillery Experience initiative

Brand Planning:

  • Develop annual Brand Plans, Long Range Plans and Brand Reviews
  • Present plans to Corby/Pernod Ricard Senior Management
  • Present plans and initiatives to Corby Sales teams and key customers
  • Help manage the Brand Owner relationships by being their key point of contact for Corby Marketing
  • Together with the Consumer Insights team, identify insights on the Canadian brands that will unlock future growth, and manage major brand research projects
  • Analysis/Performance tracking including: Working closely with analysts to provide detailed analysis of brand performance and competitor activity (pricing, distribution, promotion program performance, category reviews) and update and provide monthly reports on brand activity, competitive activity and pricing and distribution

Product/Marketing Innovation:

  • Together with the Innovation team, develop compelling concepts with clear business case
  • Build and manage innovation/renovation pipeline with the Innovation, Production and New-to-Market teams and ensure it is aligned to strategy
  • Ensure rigour on feasibility of new products and have the ability to scale up and commercialize new products
  • Post launch evaluation against set KPIs

Budget Management:

  • Manage brand A&P budgets; Setting yearly budget, working with regions to allocate funds between Sales & Marketing & ensuring spend is on track versus annual budget targets
  • Where necessary, make recommendations to the Senior Brand Manager
  • Evaluation of marketing activities:
  • Ensure all major brand initiatives (>$50,000) are formally evaluated, with summary conclusions and recommendations
  • Share the results of evaluation internally with key stakeholders and agree on next steps


  • Minimum 5 years' experience in Brand Management in CPG arena
  • Previous experience managing direct reports
  • University Degree or equivalent work experience
  • Solid experience in brand planning and market/consumer research
  • Previous experience managing budgets and analyzing ROI
  • Self-motivated and self-directed with the ability to work individually and as part of a collaborative team
  • Language skills - French is an asset

We welcome and encourage applications from individuals from all groups, including aboriginal, women, visible minorities, and persons with disabilities, regardless of race, ethnicity, sexual orientation, creed, family status, national origin, age and gender.

We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. We value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters to begin a conversation about your individual accessibility needs throughout the hiring process

Thank you for your interest in Pernod Ricard and its subsidiaries, Corby Spirit and Wine Limited and Hiram Walker & Sons Ltd. All resumes submitted will be reviewed by our recruitment team and kept on file for six months in consideration for this and future opportunities. Please note that only those applicants selected for an interview will be contacted. Please do not contact provincial offices directly as all recruitment is coordinated through the Corporate Office in Toronto.


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