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Customer Development Manager (Farm Boy and Costco)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Sales
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: November 05, 2021
Job Location:

6185 McLaughlin Road
Mississauga, ON

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Job Description


Tree of Life has been growing brands in Canada for over 70 years. We have unparalleled category expertise in our industry, serving brand partners, customer and consumers, “Helping Canada Eat Well and Live Well”. We are a flexible, full-service route to market with access to over 95% of where food is sold and served across Canada. Selling, marketing and logistics are core areas of expertise.For more information please visit our website at

Our Tree of Life:

  • Engage in a Purpose -We are a company built on values and committed to serving our communities. Corporately we donate 10% of our profits every year. We measure our success both in terms of the impact we are having on the care community and on the engagement of our employees along the journey.We serve to make lives better.
  • Make an Impact Every Day -Every person in our organization is empowered to make a difference.
  • Grow -With new clients being added all the time and a changing retail landscape, there are always new opportunities to gain experience.
  • Contribute to a People First Culture – We Mean It! -Our success in the market is our people. We know it, we value it and we all work hard to make Tree of Life an amazing place to work.
  • We Have Fun and We Value Health-We have a wellness program and wellness champions and yes, it’s OK to find time in the day to go for a walk. We also have flexible work hours for office employees and the ability to purchase some of our health and wellness products at significant discounts (you can also buy our gourmet products at the same discount but that would be more yummy than healthy).

Primary Responsibilities:

The primary responsibility for the Customer Development Manager is to increase distribution and consumer awareness of Tree of Life products through innovative Head Office initiatives. Initiatives will incorporate Brand-specific marketing plans as well as Account-specific promotional activities with an emphasis on profitability and supply chain. The individual will act as a conduit between account and Head Office, Supply Chain, Marketing and Sales Management. Main accountability is measured in profitable sales achievement, expense control and product distribution. As with all positions at Tree of Life Canada, we expect that all actions will be consistent with Tree of Life Canada’s Mission, Vision and Values.

Essential Functions:

  • Focus on Category Management and Fact-Based Selling techniques to enhance the sale of the product mix and reduce fines and deductions.
  • Execution of Key account objectives/plans with minimum achievement of budgeted net sales and spending objectives.
  • Manage contractual requirements including, but not limited to:
    • Overview of Approved Product List reporting (additions, deletions)
    • Data Synchronization (EDI, price file maintenance)
    • Invoice format/Credit process
    • Promotions and forward buys
  • Develop strong long-term relationships with key trade personnel.
  • Execute timely presentation of all existing opportunities and new products.
  • Effective communication of all programs including - ads, in-store features, new products, planograms etc.
  • Timely communication of business needs and opportunities to Key Sales and Marketing personnel.
  • Presentation of Customer Development business reviews to appropriate key trade contacts.
  • Interact closely with Marketing, Retail Development, Finance, IT, Supply Chain, Operations, Customer Care and Warehouse associates.
  • Must maintain good attendance, safe work practices and maintain safeguards of confidential company information.
  • Assist in Customer Trade Shows which may include set up, tear down and/or working the show
  • Other duties and special projects as requested

Minimum Requirements, Qualifications, Additional Skills, Aptitude:

  • Minimum of two (2) years key account experience in food sector or consumer packaged products.
  • Bachelor’s degree in Business, Sales and/or Marketing highly preferred.
  • Proficiency in MS Office required.
  • Strong communication skills (oral and written) and fluent in English with above average presentation skills with ability to speak effectively before groups of employees, management and key trade accounts
  • Demonstrate superior organizational and multi-tasking skills. Strong negotiation and analytical skills, and a strong working knowledge of category management.
  • Excellent interpersonal abilities with the ability to get along with diverse personalities and develop strong business relationships. Tactful, mature, and flexible. Must have good reasoning abilities and sound judgment.
  • High energy level, comfortable performing multi-faceted projects in conjunction with day-to-day activities
  • Ability to establish credibility and be decisive but be able to recognize and support the organization’s preferences and priorities

Tree of Life Canada ULCis an Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. We are committed to meeting the needs of persons with disabilities. If selected for an interview, we will be happy to work with you to ensure your interview is accessible and accommodation is provided. When your interview is being scheduled, please advise the Recruiter of how we might be able to support your participation.

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