Work. Realize your
ambitions. And realize there’s more to being in business than just making a
profit. That’s the Mars philosophy. And the opportunity we offer every one of
our Associates. An opportunity to take what you do and make it mean more for
you, for those around you and for the planet. What you get here is
challenging, interesting work. You get the tools you need to do a great job and
you get to have the best possible people on your side to help you do it. And at
the same time as getting to find ways to do business better today than we did
it yesterday and driving a great career, you also get to build a more
enlightened business and drive sustainability.
Because it’s never
just about a single person, a single project or a single brand. It’s about how
you can grab everything that’s within your reach here and use it to pursue
mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to
risk failure because the promise of success means we’ll all be a little better
off. It’s that mix of integrity and ambition that makes Mars such a special
place to work. And why working here is always about more than just a job.
About Mars, Incorporated
Mars is a
family-owned business with more than a century of history making diverse
products and offering services for people and the pets people love. With almost
$35 billion in sales, the company is a global business that produces some of
the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®,
PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®,
MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that
include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered
in McLean, VA, Mars operates in more than 80 countries. The Mars Five
Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom –
inspire its more than 100,000 Associates to create value for all its partners
and deliver growth they are proud of every day.
This role is
responsible for being the primary touch point between the Mars Wrigley
Confectionery portfolio segments (chocolate, gum, fruity confections, mints)
and customer base (all channels) to effectively develop go to market strategies
for national initiatives and core business development which brings our brands
to life instore. Working closely with Sales and Consumer Marketing, this role
is accountable for ensuring channel and activation strategies are based on
consumer, shopper & customer insights and are tailored to meet the
individual needs of customers.
This role will be
responsible for building and maintaining strong and influential relationships
with the marketing and channel/customer teams and representing their voice and
the voice of the shopper internally to ensure future business strategies help
support the strategic ambitions of the customer and execution plans to maximize
conversion opportunities for Mars.
Key Accountabilities orResponsibilities
in shopper and customer insight, develop channel/customer activation
strategies and tactics that deliver the short and long term brand
portfolio aspirations, drives optimal physical availability to ultimately
engage the shopper and maximize conversion.
with the marketing and customer teams to deliver an annual activation
strategy which is aligned to SCM choices, category growth drivers,
customer needs and influences shoppers throughout the path to
purchase. Effectively adapt and adjust activity strategy to reflect
the changing customer and internal environment.
“Go to Market’ strategies, tools and tactics are aligned across Sales and
our portfolio segments and brought into the S&OP+ process where
appropriate, ensuring trade-offs are made to meet wider business
the customer planning process and customer differentiation strategy to
maximize channel/customer team development and deployment of annual
with the Perfect Store team to establish channel and customer specific
KPI’s which deliver both short and long term physical availability
opportunities and ROI is calculated and used to continuously improve
sales selling stories are tailored appropriately for assigned
channel/customer and designed to maximize conversion and impact in the
Context and Scope
This role will
collaborate with internal stakeholders and influence external Customers to
deliver effective customer strategies and activation plans which meet customer
and shopper needs and brings our brands to life instore, drives optimal
physical availability, engages the shopper and drives conversion.
This role will be
fully responsible for utilizing shopper & retailers insights and leading
the implementation, integration & planning to create Disruptive customer
activation plans which drive conversion
This role requires
strong influencing, analytical and leveraging insight to action capability.
Education & Professional Qualification
caliber, with some experience in blue chip FMCG/consumer products and a
Sales or Marketing background.
and/or marketing experience that includes selling, negotiating and
leveraging insights and proven ability to understand and translate brand
strategies into engaging customer strategies that are mutually beneficial
for company and customer.
to assess needs, propose mutually beneficial solutions, overcome
objections, demonstrate resilience and manage conflict with a positive
& confident mind-set and close to maximize mutual value.
numeracy and analytical skills and experience of applying a wide range of
analytics that drive insights and actions for complex customers and a
variety of business situations.
business acumen with an understanding and application of the sales cycle,
trends and broader business implications to making judgments and
recommendations for action.
to understand shopper needs and behaviors and the fundamentals of category
management and how you might apply these to drive differentiated customer
interpersonal skills and proven ability to develop long term, effective
and influential business relationships with multiple stakeholders.
to respond and adapt to a fast moving, changing environment with a can do
/ solution based attitude.
in areas such as (but not exclusive to): Sales, Customer Management,
Marketing and Category Leadership.
Key Functional competencies & Technical skills
Insights to Action – Advanced
& Analytical Acumen – Advanced
Presence – Advanced (Marketing)
Acumen – Essential
& Shopper Acumen - Essential
Execution & Measurement – Essential
Winning Relationships- Essential
Presence – Expert (Marketing)
A criminal records check will be required for this position.
Mars is an equal
opportunity employer and all qualified applicants will receive consideration
for employment without regard to race, color, religion, sex, national origin,
disability status, protected veteran status, or any other characteristic
protected by law. If you need assistance or an accommodation during the
application process because of a disability, it is available upon request. The
company is pleased to provide such assistance, and no applicant will be
penalized as a result of such a request.
Mars Canada is
committed to equity in employment and diversity. Mars Canada will provide an
inclusive and barrier free recruitment process to applicants with accessibility
needs in accordance with the Ontario Human Rights Code and the Accessibility
for Ontarians with Disabilities Act (AODA). If you require a disability-related
accommodation during this process, please inform Mars Canada of your
requirements. For more information please review Mars Canada'sAccessibility
Policy and address any questions about that policy to