Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
Join Today... It's free!
Already a member?
Join Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook

CPG job connect: Login
Sr. Customer Marketing Manager | Mars Wrigley Confectionery
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Customer Relationship Marketing,Marketing,Sales,Category Management
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: January 11, 2019
Job Location:

Toronto, ON
Share this job:
Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Job Purpose

This role is responsible for being the primary touch point between the Mars Wrigley Confectionery portfolio segments (chocolate, gum, fruity confections, mints) and customer base (all channels) to effectively develop go to market strategies for national initiatives and core business development which brings our brands to life instore. Working closely with Sales and Consumer Marketing, this role is accountable for ensuring channel and activation strategies are based on consumer, shopper & customer insights and are tailored to meet the individual needs of customers.

This role will be responsible for building and maintaining strong and influential relationships with the marketing and channel/customer teams and representing their voice and the voice of the shopper internally to ensure future business strategies help support the strategic ambitions of the customer and execution plans to maximize conversion opportunities for Mars.

Key Accountabilities orResponsibilities

  • Grounded in shopper and customer insight, develop channel/customer activation strategies and tactics that deliver the short and long term brand portfolio aspirations, drives optimal physical availability to ultimately engage the shopper and maximize conversion.
  • Partner with the marketing and customer teams to deliver an annual activation strategy which is aligned to SCM choices, category growth drivers, customer needs and influences shoppers throughout the path to purchase. Effectively adapt and adjust activity strategy to reflect the changing customer and internal environment.
  • Ensure “Go to Market’ strategies, tools and tactics are aligned across Sales and our portfolio segments and brought into the S&OP+ process where appropriate, ensuring trade-offs are made to meet wider business objectives.
  • Leads the customer planning process and customer differentiation strategy to maximize channel/customer team development and deployment of annual business plans.
  • Partner with the Perfect Store team to establish channel and customer specific KPI’s which deliver both short and long term physical availability opportunities and ROI is calculated and used to continuously improve future plans.
  • Ensure sales selling stories are tailored appropriately for assigned channel/customer and designed to maximize conversion and impact in the retailer/channel.

Context and Scope

This role will collaborate with internal stakeholders and influence external Customers to deliver effective customer strategies and activation plans which meet customer and shopper needs and brings our brands to life instore, drives optimal physical availability, engages the shopper and drives conversion.

This role will be fully responsible for utilizing shopper & retailers insights and leading the implementation, integration & planning to create Disruptive customer activation plans which drive conversion

This role requires strong influencing, analytical and leveraging insight to action capability.

Job Specifications

Education & Professional Qualification

  • Graduate caliber, with some experience in blue chip FMCG/consumer products and a Sales or Marketing background.


  • Customer and/or marketing experience that includes selling, negotiating and leveraging insights and proven ability to understand and translate brand strategies into engaging customer strategies that are mutually beneficial for company and customer.
  • Ability to assess needs, propose mutually beneficial solutions, overcome objections, demonstrate resilience and manage conflict with a positive & confident mind-set and close to maximize mutual value.
  • Good numeracy and analytical skills and experience of applying a wide range of analytics that drive insights and actions for complex customers and a variety of business situations.
  • Good business acumen with an understanding and application of the sales cycle, trends and broader business implications to making judgments and recommendations for action.
  • Ability to understand shopper needs and behaviors and the fundamentals of category management and how you might apply these to drive differentiated customer solutions.
  • Good interpersonal skills and proven ability to develop long term, effective and influential business relationships with multiple stakeholders.
  • Able to respond and adapt to a fast moving, changing environment with a can do / solution based attitude.
  • Experience in areas such as (but not exclusive to): Sales, Customer Management, Marketing and Category Leadership.

Key Functional competencies & Technical skills

  • Selling - Advanced
  • Leveraging Insights to Action – Advanced
  • Financial & Analytical Acumen – Advanced
  • In-Store Presence – Advanced (Marketing)
  • Planning Acumen – Essential
  • Category & Shopper Acumen - Essential
  • Customer Execution & Measurement – Essential
  • Building Winning Relationships- Essential
  • In-Store Presence – Expert (Marketing)

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements. For more information please review Mars Canada'sAccessibility Policy and address any questions about that policy to


Share this job:

Search for people by name, school or company!