mutually rewarding experience.
Realize your ambitions. And realize there’s more to being in business than just
making a profit. That’s the Mars philosophy. And the opportunity we offer every
one of our Associates. An opportunity to take what you do and make it mean more
for you, for those around you and for the planet. What you get here is
challenging, interesting work. You get the tools you need to do a great job and
you get to have the best possible people on your side to help you do it. And at
the same time as getting to find ways to do business better today than we did
it yesterday and driving a great career, you also get to build a more
enlightened business and drive sustainability.
it’s never just about a single person, a single project or a single brand. It’s
about how you can grab everything that’s within your reach here and use it to
pursue mutual, long-term gain. It’s about having ideas. And ideals. Being
prepared to risk failure because the promise of success means we’ll all be a
little better off. It’s that mix of integrity and ambition that makes Mars such
a special place to work. And why working here is always about more than just a
is a family-owned business with more than a century of history making diverse
products and offering services for people and the pets people love. With almost
$35 billion in sales, the company is a global business that produces some of
the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®,
PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®,
MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that
include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™.
Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars
Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom –
inspire its more than 100,000 Associates to create value for all its partners
and deliver growth they are proud of every day.
Portfolio Manager leads the development and execution of the brand plans to
drive company growth and profit. The Portfolio Manager works with the entire
cross-functional team (customer, sales, scientific communication, Finance and
supply chain) and outside agencies towards delivering brand contributions to
main objective of the Feline Portfolio Manager is to lead the development and
growth of the Feline Health Nutrition category for Royal Canin SPT.
execute and own the strategic brand marketing plans and tactics to build
overall brand strength and consumer awareness while contributing towards
the organization’s growth and profit objectives.
for adaptation of global creative into the local market by selecting and
modifying the most appropriate messaging to deliver impact in-market.
involved in the development of creative in support of building brand
awareness and performance; briefing and guiding outside agency relationships
to ensure program development is aligned to the strategic brand message
responsibility for managing consumer incentives programs (e.g. coupons)
including set-up, deployment and post-game analysis for support of
on-going offer analysis.
Product Launches & Analysis:
and /or support the development and execution of tactical plans, including
promotional plans, sampling, media, customer marketing roll-out and
support, etc., ensuring they are “on strategy’ and support the broader
strategic brand marketing plans toward generating trial usage or building
consumer awareness and usage for existing items.
feline innovations in the Canadian market, through close collaboration
with Regional Marketing Manager for the Americas and the Global marketing
Analysis (launches, promotions, and periodic)
and evaluate the ongoing results associated with the Feline portfolio
performance including volume, distribution trends and other data, to
understand and effectively communicate brand performance and assess the
impact of specific tactical plans and decisions on the brand while
recognizing and recommending adjustments to specific activities that are
not driving the desired outcomes.
responsibility for the periodical reporting for the pillar delivering
commentary to the Americas Leadership team by combining inputs from Sales,
Marketing and Supply Chain stakeholders.
& Budget Management:
the financials associated with different brand programs and initiatives
and handle the day-to-day activities associated with maintaining the brand
budgets, including the review and approval of related expenses associated
with brand support (promotion, etc.)
cross-functional teams involved in the creation or support of brand
extensions and the development and execution of marketing programs and
initiatives; ensure that all functional and/or line groups are properly
represented and participating in a coordinated and focused effort.
cross-species and/or cross-pillar activation and deployment as required
based on calendar of activities for large scale promotional opportunities.
The Feline Brand To Become “The Reference” In Nutrition
very closely with the scientific communication department to ensure the
right tools are developed to support the feline programs and educate both
our field team and retail partners about Royal Canin’s nutritional
- Work closely
with other members of the Marketing team- Portfolio Manager, Field
Marketing manager, Shopper Marketing Manager, Customer Marketing Manager)
closely with internal stakeholders (Customer Business Managers, Sales
Managers, Finance, Supply chain, Scientific Communication and Consumer
and adhering to all Mars Signature Process (QMP, S&OP+, etc.)
external agency relationships
Knowledge and Experience
3 - 5
yrs previous work experience in marketing, preferably Consumer Packaged
Degree (required), preferably in Business/Marketing/Brand Management
Management skills (required)
leading cross-functional teams (required)
in advertising and media planning; working with agencies (required)
(French and English) an asset
of Pet Specialty market and dynamics an asset
is an equal opportunity employer and all qualified applicants will receive
consideration for employment without regard to race, color, religion, sex,
sexual orientation, gender identity, national origin, disability status,
protected veteran status, or any other characteristic protected by law. If you
need assistance or an accommodation during the application process because of a
disability, it is available upon request. The company is pleased to provide
such assistance, and no applicant will be penalized as a result of such a