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Digital Marketing Manager (Royal Canin)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: January 11, 2019
Job Location:

Guelph, ON
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Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Job Purpose/Overview

This role will develop & execute the business’s overall digital property & media strategy, for both pet owner & prescriber audiences, establishing Royal Canin as THE Reference in the online space.

Key Responsibilities

Digital Properties:

  • Step-change the brand’s online experience & performance, driving the overall planning & evolution of & properties
  • Own strategy & delivery of website expansion initiatives for all drive product portfolios & strategic communications themes
  • Lead the Canadian implementation of Global projects, creating local visibility & securing appropriate resources to execute with excellence
  • Support transformative e-commerce projects, leading the implementation of “Perfect Screen” SaaS solutions, including ratings/reviews & where to buy finders
  • Leverage analytics & insight to drive ongoing platform optimizations
  • Develop & maintain quarterly KPI reporting on overall digital property performance

Digital Media:

  • Own the brand’s overall 52wk. digital media programming (SEM/SEO, OLV, display, social, content), from brief through strategy development & execution
  • Lead the implementation of Global equity building campaigns in the online space, from creative refinement through activation
  • Develop & maintain quarterly KPI reporting on overall digital media performance

Context and Scope

  • Provide thought leadership in digital & e-commerce within the business, bringing transformative plans to life through world-class expertise
  • Work closely with the Digital Content Manager, design, e-commerce, portfolio marketing, scientific & regulatory affairs teams during the delivery of initiatives
  • Interface with agency partners, US Digital & Regional E-Business teams to ensure seamless process & execution of digital programs
  • Collaborate closely with Global partners to ensure strategic alignment & high-quality execution of global initiatives

Job Specifications/Qualifications

Education & Professional Qualification

  • Bachelor’s degree in business, marketing, digital or relevant field
  • Professional certification in digital, SEO/SEM or analytics an asset
  • >5 years digital marketing experience


  • Exceptional digital property (UI/UX, creative, dev, QA, live process & CRM, CMS, SaaS tools) & media (SEO/SEM, OLV, display, social, content) expertise is required
  • Ability to work independently & collaboratively with cross-functional teams
  • Experience working & navigating within a multi-national corporate environment
  • Comfort articulating complex challenges &/or solutions to higher management, in uncomplicated & easily supportable terms
  • CPG &/or science-based consumer brand experience preferred
  • Digital agency &/or tech experience an asset

Key Functional Competencies & Technical Skills

  • Proficiency in CRM systems (Salesforce), CMS systems (Sitecore), product experience management (Salsify) & analytics interpretation (Google Analytics) an asset
  • Media Planning – Applies reach based media planning principles; builds outstanding working relationships with agency partners

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements. For more information please review Mars Canada's Accessibility Policy and address any questions about that policy to


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