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Category Development Analyst
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Category Management
Years Experience: 1-2 Years
Job Type: Full-time
Posting Date: May 15, 2019
Job Location:

Bolton, ON
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Job Description

A mutually rewarding experience.

Work. Realize your ambitions. And realize there’s more to being in business than just making a profit. That’s the Mars philosophy. And the opportunity we offer every one of our Associates. An opportunity to take what you do and make it mean more for you, for those around you and for the planet. What you get here is challenging, interesting work. You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And at the same time as getting to find ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability.

Because it’s never just about a single person, a single project or a single brand. It’s about how you can grab everything that’s within your reach here and use it to pursue mutual, long-term gain. It’s about having ideas. And ideals. Being prepared to risk failure because the promise of success means we’ll all be a little better off. It’s that mix of integrity and ambition that makes Mars such a special place to work. And why working here is always about more than just a job.

About Mars, Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With almost $35 billion in sales, the company is a global business that produces some of the world’s best-loved brands: M&M’s®, SNICKERS®, TWIX®, MILKY WAY®, DOVE®, PEDIGREE®, ROYAL CANIN®, WHISKAS®, EXTRA®, ORBIT®, 5™, SKITTLES®, UNCLE BEN’S®, MARS DRINKS and COCOAVIA®. Mars also provides veterinary health services that include BANFIELD® Pet Hospitals, Blue Pearl®, VCA® and Pet Partners™. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire its more than 100,000 Associates to create value for all its partners and deliver growth they are proud of every day.

Job Summary

The Category Development Analyst is accountable for the understanding and analysis of the Confectionery category and to support their Category Development Leader in providing objective strategic and tactical category insights and advice. They will be actively involved in identifying opportunities for their customer, including sales performance, promotional activities, item assortment and shelving strategy and execution.

Key Accountabilities

Scope :

The Category Development Analyst is a developmental role which will allow the incumbent the opportunity to further develop skills in Nielsen and retail sales analysis, category management process, and planogram strategy and development. The role works closely with the Category Development Leader to drive category insights and understanding, as well as supporting the execution of customer planograms.

Category Analysis:

  • Ongoing analysis of category and customer trends and tactics. Develops recommendations to support category growth principles. Leads category account scorecard reporting process and category top-line understanding.
  • Assist in developing and presenting analysis and insights to help drive sales growth at customers.

Customer Plan-o-grams:

  • Responsible for updating shelf management software product and image library.
  • Assist in developing planograms for store formats and sizes to drive “Quality” of shelf and Excellence in Availability.
  • Some heavy physical work is required to set up planograms periodically

Competitive Analysis :

  • Utilize industry toolsto create weekly reporting for total category – identify the key promotional drivers across all retailers in Canada.
  • Store visits to review in market conditions (vehicle required)

Reporting & Admin :

  • Responsible for updating weekly or monthly sales reports/summaries
  • Responsible for preparing and presenting monthly/quarterly Nielsen reviews
  • Participate in meetings at customer’s offices

Special Projects:

  • May be responsible for supporting special projects as assigned


  • All other duties and responsibilities as assigned
  • Responsible for following all Quality and Food Safety Policies and applicable procedures

Key Lateral Responsibilities

  • Mars Category Management team
  • Mars Strategic Demand Leadership team

Key Experience and Technical Knowledge and Skills

  • Excellent analytical skills and the ability to interpret data from a mix of data sources and translate insights into relevant strategies and tactics (actions / initiatives) and execute with our customers in a clear, simple and engaging way.
  • Ability to build effective relations and influence decisions, having the confidence to lead and use data to reinforce your opinions.
  • In-store and/or Customer experience and understanding of how to develop engaging and actionable category solutions for the customer.
  • Advanced Excel skills and PowerPoint skills
  • Shelf Management software (JDA ProSpace) knowledge an asset
  • Nielsen data analysis and Nielsen Answers experience an asset
  • Category Management experience an asset

Critical Learning Experiences

  • University degree or college diploma in related field
  • 1-3 years of CPG industry experience with knowledge of grocery/drug/mass channels and with category management experience an asset

A criminal records check will be required for this position.

Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.

Mars Canada is committed to equity in employment and diversity. Mars Canada will provide an inclusive and barrier free recruitment process to applicants with accessibility needs in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA). If you require a disability-related accommodation during this process, please inform Mars Canada of your requirements. For more information please review Mars Canada'sAccessibility Policy and address any questions about that policy to


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