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Marketing Manager, Facial Tissue
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: September 25, 2019
Job Location:

Mississauga, ON
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Job Description

Kruger Products most well known as the leading manufacturer and distributor of Canada’s leading Tissue Brands (including Cashmere®, Purex®, Scotties®’, SpongeTowels®, White Swan® and Embassy®) for both the consumer and away from home markets, but we’re quickly becoming known as one of Canada’s best places to work as well.

We are leaders in our communities, leaders in sustainability, and leaders in connecting with our consumers. Our headquarters is in Mississauga, ON, but we proudly have nearly 2,500 employees spread across seven manufacturing plants in Quebec, British Columbia, Ontario, and Tennessee. Our publically-traded entity, KP Tissue Inc., is listed on the Toronto Stock Exchange under the symbol KPT. We recently acquired Metro Paper Industries to continue to build on our leadership position in the industry.

Our majority shareholder, Kruger Inc., is a Canadian-based manufacturing company in a variety of other industry sectors including renewable energy, publication papers, forest products, paperboard and packaging, wines and spirits, and recycling.

We know our people are our greatest competitive advantage, and we strive to help them grow, succeed, innovate, and make our company even better each and every day.

Better yet, we are now looking for qualified candidates to join our growing team!


Contract: 13 Months

The Marketing Manager executes marketing programs including consumer promotions, coupon activities and website updates. The Marketing Manager is responsible for communicating marketing support activities with Sales and Trade Marketing. The incumbent is expected to provide recommendations on assigned projects and accountabilities covering such areas as budget control, packaging and consumer promotions. He/she will achieve this by keeping up-to-date on all trade publications and information updates available to the Marketing Team.

  1. Execute consumer promotions, tactical initiatives and website updates and ensure all information is communicated both internally and externally.
  2. Monitor, analyze and report competitive activity including advertising and pricing. Regularly update competitive product samples.
  3. Complete monthly reports including FT Monthly update, Nielsen analysis and QA report.
  4. Through the AIM process, launch new Facial Tissue SKU’s from idea submission through to completion by managing internal stakeholders including Product Development, Sales and Finance.
  5. Execute packaging changes by coordinating activities with external suppliers and mill employees.
  6. Assist with the execution of advertising and Public Relations initiatives.
  7. Manage Scotties Facebook initiatives and provide admin support for promotion and product related consumer posts.
  8. Complete the annual Business Review and assist in the preparation of the Marketing Plan as well as category reviews.
  9. Manage the Advertising & Promotion budget including Purchase Orders, invoicing, reconciliation and monthly accruals.
  10. Oversee the multi-brand breast cancer cause support for Scotties, Cashmere, Purex and SpongeTowels.
  11. Manage the Scotties Tournament of Hearts sponsorship.


  • Education: University degree or MBA with Marketing focus
  • Experience: 3-5 years of marketing experience; Assistant or Brand Manager level in packaged goods marketing. Advertising exposure an asset.
  • Technical: Proficient in all Microsoft support software; Excel, Word and PowerPoint as well as Workstation Plus
  • Specific skills; excellent project management and multitasking, analytical, creative, excellent written and presentation skills, ability to lead and manage others, package design development experience and demonstrate a keen interest in design or fashion.
    • Great People:You will be part of the Kruger Products team
    • Great Company:Kruger Products has been named one of GTA’s Top Employers for the past seven consecutive years as well, named Forbes 2019 Canada's Best Employers.

    Kruger Products is an equal opportunity employer and encourages applications from all qualified individuals. Accommodation will be provided in all parts of the hiring process as required under KPLP’s Accessibility Policy and Multi-Year Accessibility Plan - 1.04.33.Applicants need to make their needs known in advance.

    We thank all applicants for their interest in Kruger Products but only candidates selected for an interview will be contacted.


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