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Senior Shopper Marketing Manager - Canada
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: September 06, 2019
Job Location:

Mississauga, ON
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Job Description

Supporting sales at Kellogg Canada is a snap, crackle, and pop with the right strategic execution. Come join us in the role of Senior Manager, Shopper Marketing where you will represent the Kellogg brand to some of the worlds most respected and recognized retail operations. This position is responsible for working across multiple functions to lead and develop shopper initiatives, ensure flawless execution and monitor performance of in-store initiatives. Bring your vision for tomorrow and a plan to get there. Excited what lies ahead? We are too.

At Kellogg Canada, we love our people and they love our culture and the opportunities that come with being a part of Kellogg. Our Kellogg K-Values are at the core of who we are, what we believe, and what brings us together as one united Kellogg team. Come explore the endless opportunities in an environment where we support you and your professional success. As we grow together, we win together. Our success has always been driven by the skills and ideas of our talented and diverse team members. We value work/life balance, diversity & inclusion, and of course, great food! What’s not to love? Now is the time to achieve more and to take your career further with Kellogg. Come join us at Kellogg Canada!


  • Expertise in Shopper Marketing-Defining the strategic direction for the Shopper Marketing function. Leading, coordinating and executing programs for the in-store and customer specific programs along the path to purchase. Working to identify and develop new opportunities to support retailer programs and brand activation plans
  • Leadership & Collaboration-Leading the Shopper Marketing Activation team performance in the specific areas of strategic development, in-store, merchandising, customer specific and national shopper events.
  • Expansion & Partnership -Developing and collaborating with Brand Marketing & Sales on shopper marketing activation plans creating and communicating written briefs for strategic and creative development internally and externally and critique creative development against assigned briefs; managing communication and alignment across key cross-functional stakeholders including brand marketing, sales, category management, consumer promotion, legal, shopper insights and agency partners. Leadership of external partnership opportunities with adjacent category manufacturers, while collaborating with shopper insights in order to provide relevant, compelling and actionable support platforms and program recommendations
  • Tracking Success -Monitoring and controlling expense budgets and metrics for shopper marketing programs and initiatives while you complete pre and post analysis of programing and perform competitive analysis



  • University degree in Business Administration or Marketing
  • Experience in Shopper Marketing
  • Proven project management skills
  • Superior networking capabilities
  • Proven people management experience
  • Strong analytical skills and a high proficiency in excel, word, and PowerPoint
  • Breakthrough communication track record both verbal and written
  • Excellent presentation skills
  • Understanding of CDN retailerstrategy and tactics

Bonus Points

  • Related CPG experience in marketing with cross functional experience in account management, and/or trade marketing
  • Agency experience
  • Knowledge of retail customer base, retail buying dynamics, and shopper behavior metrics
  • Understanding of consumer/shopper based analytical systems and tools (ex. Nielsen, Shopper Segmentation, etc.)
  • Knowledge of SAP


It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:


At Kellogg Canada we take great pride in our comprehensive total rewards program. This program is an important way of recognizing the value and contribution of our employees.

Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.

GROWWith Us.

Kellogg Recruitment


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