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Brand Manager - Frozen - Contract
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: October 20, 2021
Job Location:

Mississauga, ON
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Job Description

Are you a creative and passionate marketer? Do you want the opportunity to play a key role in building iconic, high priority brands? In this Brand Manager Role, you will be responsible for helping to grow the Frozen Portfolio inclusive of Eggo and Morningstar Farms in Canada. You will lead the development of long-term strategies, brand plans and bring your plans to life for the consumer and shopper with executional excellence.

At Kellogg Canada, we love our people and they love our culture and the opportunities that come with being a part of Kellogg. Our Kellogg K-Values are at the core of who we are, what we believe, and what brings us together as one united Kellogg team. Come explore the endless opportunities in an environment where we support you and your professional success. As we grow together, we win together. Our success has always been driven by the skills and ideas of our talented and diverse team members. We value work/life balance, diversity & inclusion, and of course, great food!

What’s not to love? Now is the time to achieve more and to take your career further with Kellogg. Come join us at Kellogg Canada!

HERE’S A TASTE OF WHAT YOU’LL BE DOING

  • Commercial Leadership-Support achievement of volume and profitability targets by monitoring brand and competitive trade, consumer, and promotion activity and working with the commercial team to create actions to address implications. Additionally, you will positively contribute towards increasing the cohesiveness of the Marketing group/Company and take personal accountability to help raise its effectiveness.
  • Communication Strategy-Translate the brands’ strategies into compelling creative/media briefs, grounded in consumer insights. Work with agency teams to develop, execute and track Marketing Communication plans.
  • Business Strategy Focus-Responsible for the development and execution of brand strategies and commercial plans on high profile, priority brands. Lead the cross-functional commercial team to ensure strategies are aligned and executed across marketing, sales, shopper, and innovation.
  • Promotions & Partnerships–Manage activation of planned promotions and support the identification and planning of new partnerships. Collaborate with Sales to build strong in-store shopper activation plans.
  • Project and Budget Management-Manage the projects and corresponding budgets that improve the business both short and long term such as reformulations, packaging changes, format adjustments, and innovations through leading cross-functional teams. Cultivate strong working relationships with both internal (sales, R&D, operations etc.) and external (agency, research house, packaging designs/suppliers, etc.) partners.

YOUR RECIPE FOR SUCCESS

Required:

  • University undergraduate degree with a focus on business/marketing and/or equivalent work experience
  • 3-5 years of Brand Marketing and/or related experience in a Consumer-Packaged Goods company, with 2-3 years at Brand Manager or equivalent level
  • Experience in strategy development and managing creative agencies
  • Experience managing budgets and reviewing P&L drivers
  • Experience working with AC Nielsen “CIP”
  • Experience building and executing promotions and/or partnerships and bringing them to life in-store with the consumer & shopper
  • Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills
  • Strong analytical, organizational, and time management skills

Bonus Points:

  • A strong team player with the desire and ability to work in a fast-paced, high-pressure environment
  • Proven execution of consumer-facing marketing campaigns leveraging various media (e.g. TV, Digital and Shopper) and strategies
  • Business Acumen inclusive of Revenue Growth Management principles

WHAT’S NEXT

It’s best to apply today because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:

Kellogg K-Values

THE FINER PRINT

This position is slated to be a one-year contract upon date of hire.

At Kellogg Canada, we take great pride in our comprehensive total rewards program. This program is an important way of recognizing the value and contribution of our employees.

Kellogg Company is an Equal Opportunity Employer that strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.

LET’S CREATE THE FUTURE OF FOOD

Kellogg Recruitment

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