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Brand Manager - Canada
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 1-2 Years
Job Type: Full-time
Posting Date: April 04, 2019
Job Location:

Mississauga, ON
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Job Description

Are you looking to use your creativity and innovation to play a key role in advancing market-leading brands? In this Brand Manager Role you are responsible for the stewardship of the Cereal brands in Canada. This is accomplished by creating brand growth strategies and the long-term business plan, translating those into actionable annual brand plans, identifying consumer white spaces, and implementing programs to take advantage of those opportunities. This includes Strategy Creation, Brand Planning, Marketing Communications, and supporting Innovation, Commercial Strategy, and Research, as required.

At Kellogg Canada, we love our people and they love our culture and the opportunities that come with being a part of Kellogg. Our Kellogg K-Values are at the core of who we are, what we believe, and what brings us together as one united Kellogg team. Come explore the endless opportunities in an environment where we support you and your professional success. As we grow together, we win together. Our success has always been driven by the skills and ideas of our talented and diverse team members. We value work/life balance, diversity & inclusion, and of course, great food! What’s not to love? Now is the time to achieve more and to take your career further with Kellogg. Come join us at Kellogg Canada!


  • Business Strategy Focus -Responsible for the development and execution of marketing /brand strategies and implementation of brand plans on category leading brands. Translate the brand's business strategies into compelling business briefs, grounded in consumer insights, and working with agency teams to develop, execute and track a Marketing Communications plans that deliver the brands’ goals, objectives, and strategies.
  • Promotions -Support achievement of volume and profitability targets by monitoring brand and competitive trade, consumer and promotion activity and creating actions to address implications.
  • Project Management -Manage projects that improve the business both short and long term such as reformulations, packaging changes, format adjustments, and innovations through leading cross functional teams. Cultivate strong working relationships with both internal (sales, R&D, operations etc.) and external (agency, research house, packaging designs/suppliers, etc.) support groups.
  • Communication and Strategy -Develop creative in conjunction with Associate Director, Marketing to ensure effective consumer communication. Ensure spending strategies and trades executions are in line to grow the business by collaborating with sales to analyze the business and develop action plans. Additionally, you will positively contribute towards increasing the cohesiveness of the Marketing group/Company and taking personal accountability to help raise its effectiveness.



  • University undergraduate degree with a focus on business/marketing and/or equivalent work experience
  • 1-2 years of Brand Marketing and/or related experience in a Consumer Packaged Goods company at Brand Manager or equivalent level
  • Experience in strategy development and managing creative agencies
  • Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills
  • We need your strong analytical, organizational and time management skills

Bonus Points:

  • Are you a strong team player?? We need you!
  • Proven execution of consumer-facing marketing campaigns leveraging various media (e.g. TV, Digital and Shopper) and strategies
  • Desire and ability to work in a fast-paced, high pressure environment


It’s best to apply today, because job postings can be taken down and we wouldn’t want you to miss this opportunity. To learn more about what’s next, click on one of the links below:


At Kellogg Canada we take great pride in our comprehensive total rewards program. This program is an important way of recognizing the value and contribution of our employees.

Kellogg Company is an Equal Opportunity Employer who strives to provide an inclusive work environment that involves everyone and embraces the diverse talent of its people. Accommodation is available upon request for applicants.

GROW With Us.

Kellogg Recruitment


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