PRODUCT MANAGER, COOKWARE

Company description :

Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex, SUPOR, WMF, Arno, Emsa, All-Clad… These brands are part of the daily life of millions of consumers in more than 150 countries. With 33,000 employees and over €8,1b sales annually, Groupe SEB is the leading worldwide manufacturer of small domestic appliances and cookware thanks to the strength of its brands, its drive for innovation, its international growth, and its vision for the future.

Groupe SEB commits to have a socially equitable policy (diversity and inclusion, quality work environment, health / safety, etc.) while developing actions with a positive impact on society and the environment (circular economy, fight against climate change, community engagement…)

This role is based in Scarborough and is hybrid.

MISSION :

As a Product Manager you will be supporting the product development and execution of all elements of the marketing program. This role is a blend of strategic and tactical competencies and is crucial to the effective execution of marketing strategy and new product launch to achieve sales and profit results, as well as the optimization of market share. The Product Manager is required to continually demonstrate highly effective, time management, organizational, strategic, and creative marketing capabilities. They must have a strong focus on implementing strategy, managing projects, while contributing new ideas and developing plans to drive departmental performance.

PROFILE:

Work closely with the T-fal & All-Clad BU to bring to market new product launches.

• Marketing Plan development
• Identification of strategic new product, brand strengths, weaknesses, opportunities, and threats through proper analysis and evaluation of market demands and competitive activity from both a short and long-term business perspective.
• Liaise with Strategic Business Unit to ensure alignment with the U.S. key launch strategy & developproducts offering feature-price bundle to drive profitable sales during key promotional periods and package communication appropriate for Canadian Market.
• Marketing plan activation
• Leverage category, consumer & product insights to develop marketing communications objectives, positioning and key messages for new product launches.
• Partner with communication team on needs for product seeding, UGC content and integrated communication activation plan to drive brand awareness and conversion (PR, ATL and BTL etc.)
• Establish partnerships with chef community (All-Clad) and co-branded partnerships to drive brand awareness with key consumer target groups.
• Manage and ensure execution of all product launch related components, including packaging/Instructions for Use POP, and merchandising.
• Manage respective brand marketing expense budget.
• Market Analysis:Establish, maintain, and provide expert knowledge of the cookware category including sales performance and POS tracking and reporting, category insights, market trends, consumer needs and competitive threats pertaining to the Cookware category.
• Distribution Analysis: Identify, understand, and develop product mix consistent with appropriate retailer and respective target consumer requirements.
• Competition:Gain understanding and provide strategic analysis on competitive activity via monitoring of competitive movements, market data, field observations, pricing strategies, distribution analysis, and communication initiatives.
• Sales:
• Develop line reviews and business presentations for key stakeholder meetings, including Retail Partners, Commercial team etc.
• Maximize product portfolio to drive profitable sales across key channel partners. This includes assortment analysis, key promotions, and new launches.
• Develop category plans by incorporating market, shopper, customer, and consumer insights to inform Pricing, Promotion, Product Assortment/Mix and Placement
• Spearhead communication on marketing activations to sales and trade partners
• Product Quality & Customer Service:Ensure appropriate input on product quality, sales trends (with the sales associate), and consumer feedback.
• Internal Relations:Work in conjunction with internal logistics, sales, and quality control to ensure delivery of target sales and product introduction objectives.
• Manage the day-to-day business processes to ensure effective and efficient business management to deliver budget commitment.