PRODUCT MANAGER, COOKWARE
Job Type :Permanent contract | Full-time
Company description :
Tefal, T-Fal, Krups, Lagostina, Rowenta, Moulinex,
SUPOR, WMF, Arno, Emsa, All-Cladâ€¦ These brands are part of the daily life of
millions of consumers in more than 150 countries. With 33,000 employees and
over â‚¬8,1b sales annually, Groupe SEB is the leading worldwide
manufacturer of small domestic appliances and cookware thanks to the strength
of its brands, its drive for innovation, its international growth, and its
vision for the future.
Groupe SEB commits to have a socially equitable
policy (diversity and inclusion, quality work environment, health / safety,
etc.) while developing actions with a positive impact on society and the
environment (circular economy, fight against climate change, community
This role is based in Scarborough and is hybrid.
As a Product Manager you will be supporting the
product development and execution of all elements of the marketing program.
This role is a blend of strategic and tactical competencies and is crucial to
the effective execution of marketing strategy and new product launch to achieve
sales and profit results, as well as the optimization of market share. The
Product Manager is required to continually demonstrate highly effective, time
management, organizational, strategic, and creative marketing capabilities.
They must have a strong focus on implementing strategy, managing projects,
while contributing new ideas and developing plans to drive departmental
Work closely with the T-fal & All-Clad BU to
bring to market new product launches.
Marketing Plan development
strategic new product, brand strengths, weaknesses, opportunities, and
threats through proper analysis and evaluation of market demands and
competitive activity from both a short and long-term business
Liaise with Strategic Business
Unit to ensure alignment with the U.S. key launch strategy &
developproducts offering feature-price bundle to drive profitable
sales during key promotional periods and package communication
appropriate for Canadian Market.
Marketing plan activation
- Leverage category,
consumer & product insights to develop marketing communications
objectives, positioning and key messages for new product launches.
- Partner with
communication team on needs for product seeding, UGC content and integrated
communication activation plan to drive brand awareness and conversion
(PR, ATL and BTL etc.)
with chef community (All-Clad) and co-branded partnerships to drive
brand awareness with key consumer target groups.
Manage and ensure
execution of all product launch related components, including
packaging/Instructions for Use POP, and merchandising.
Manage respective brand
marketing expense budget.
Market Analysis:Establish, maintain, and provide expert
knowledge of the cookware category including sales performance and POS
tracking and reporting, category insights, market trends, consumer needs
and competitive threats pertaining to the Cookware category.
- Distribution Analysis: Identify, understand, and develop product
mix consistent with appropriate retailer and respective target consumer
- Competition:Gain understanding and provide strategic analysis
on competitive activity via monitoring of competitive movements, market
data, field observations, pricing strategies, distribution analysis, and
Develop line reviews and
business presentations for key stakeholder meetings, including Retail
Partners, Commercial team etc.
Maximize product portfolio
to drive profitable sales across key channel partners. This includes
assortment analysis, key promotions, and new launches.
Develop category plans by
incorporating market, shopper, customer, and consumer insights to inform
Pricing, Promotion, Product Assortment/Mix and Placement
Spearhead communication on
marketing activations to sales and trade partners
Product Quality & Customer Service:Ensure appropriate
input on product quality, sales trends (with the sales associate), and
- Internal Relations:Work in conjunction with internal
logistics, sales, and quality control to ensure delivery of target sales
and product introduction objectives.
- Manage the day-to-day business processes to ensure effective and
efficient business management to deliver budget commitment.
MAIN SKILLS REQUIRED:
- Degree in Business Administration (Marketing) with 3 - 5 years’
experience in field of product management.
- Fluent in English, French desirable.
- Highly developed Communication & Presentation skills /
Persuasiveness to sell the marketing actions plans to Trade and Sales Dept
and Business unit
- Ability to think and act analytically as well as creatively.
- Effective knowledge of P&L management
- Ability to implement Omni-channel go-to-market strategies with
specific knowledge on digital path.
- Ability to develop complex strategies as well as lead the implementation
- Ability to consider different points of view = Flexibility.
- Entrepreneurial spirit to take calculated risks. Team player
/ global player.
- Strong aptitude in MS-Office and ability to learn new internal
As a Product Manager, you will receive a
competitive salary that recognizes your expertise and contribution to the team.
In addition, we offer a comprehensivebenefits packagethat includes:
- Company-Paid Benefits: Health and dental, Health Care Spending
Account (HCSA), Employee & Dependent Life Insurance, Employee
Accidental Death & Dismemberment, Employee Short Term Disability
- RRSP retirement plan with company contribution
- Paid time off and holidays
- Flexible hybrid work arrangements
- Continuing education opportunities
- Employee discounts on company products
- Wellness programs
- Casual dress code
- Positive work culture that values work-life balance