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Director of Sales - West
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Director
Industry: Packaged Goods
Job Category: Sales
Years Experience: 10-15 Years
Job Type: Full-time
Posting Date: September 10, 2019
Job Location:

Burnaby, BC
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Job Description

The Director is responsible for developing and executing effective strategic sales plans that drive the company’s profit and growth within Western Canada, provide excellent customer satisfaction and hire and develop an effective Sales team.

Key Responsibilities:

  • Manages the sales functions to ensure the department effectively performs and contributes to the company's overall success and vision.
  • Prepares a strategic plan for Western Canadian sales annually and drives the plan to achieve revenue and cost targets.
  • Employee Development:
    • Recruits top quality employees that understand and support the company’s vision and strategy.
    • Trains employees in their job functions.
    • Assists employees in creating their personal development plans.
    • Reviews and monitors the performance of employees and provides guidance to ensure they meet their job responsibilities and objectives.
    • Prioritizes and schedules work for department employees.
  • Prepares annual budget and forecast in conjunction with other members of the management team, monitors performance against the budget throughout the year, and makes adjustments in departmental activities as required.
  • Develops policies and procedures, as well as best practices for the department.
  • Cultivates and maintains a key account prospect list.
  • Develops relationships with key accounts, monitors their needs and makes recommendations for improved sales.
  • Meets regularly with the other departments to forward information from the customers, and to address any challenges that affect customers from other departments.
  • Develops sales reporting tools for internal use (for analysis) and external use (in retail presentations): AC Nielsens, Spins data, internal sales figures and customer data.
  • Develops and maintains network of contacts within the food and beverage industry across North America, represents the company at the government and industry levels through associations.
  • Maintains a good working knowledge of current sales techniques and trends and industry developments by attending conferences and conducting related research.
  • Manages all national and major accounts in a supporting role and key rep role as required.
  • Nurtures existing and cultivates new sales channels including growing new alliances for continuous business development.
  • Resolves customer service issues escalated from the Sales team.
  • Recommends new product introductions.
  • Carries out other related duties as required.


  • Education: degree or diploma in marketing or sales.
  • Experience: at least 10 years in a sales position in the food or beverages industry with sales in Canada and the US, plus at least 3 years in senior management/director role.
  • Excellent knowledge of the food industry in Canada and the US, in particular, health and non-dairy sectors and/or Perishable businesses
  • Proven supervisory experience and ability to grow sales people.
  • Ability to effectively contribute to strategic direction as a member of a senior management team.
  • Experience working with a brokerage network.
  • Proven ability to grow revenues in the territory.
  • Excellent networking and relationship building skills.
  • Experience with food and beverage, preferably the health segment.
  • Excellent customer relations skills with willingness to do what it takes.
  • Strong time management skills.
  • Excellent oral and written communication skills.
  • Excellent sales and marketing skills with proven follow through.
  • Strong computer skills, especially MS Office.
  • Category Management knowledge.
  • Willingness and ability to travel.

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