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Sr. Commercial Strategy Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing,Corporate Strategy
Years Experience: 6-8 Years
Job Type: Full-time
Posting Date: March 15, 2024
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez

Position summary:

Reporting to the Director of Commercial Strategy, the Category Commercial Manager leads the execution of the Annual Business Plan for their assigned brands. They work closely with the brand pillar teams to implement channel standards and provide execution direction and commercial tools (MAPS) to our sales & retail field sales organization. They understand and monitor key drivers of category, brand, and customer sales for their assigned brands, building plans/recommendations to achieve business objectives. The position offers a unique experience not found within any other Sales function because of the opportunity to develop strong sustainable relationships throughout different departments within the organization.

Organization: Key internal stakeholders include Marketing, Sales, Demand Planning, Customer Insights & Analytics, and Sales Operations


  • Own delivery of assigned objectives by developing and executing customer and/or channel strategies and plans
  • Develop strong relationships throughout the organization and provide customer and brand business development opportunities, thought leadership, and solutions
  • Support Annual Operating Plan (AOP) development and lead execution (base + innovation) through sales team
  • Lead the agenda and develop guardrails to enable strong execution of MAPS (Merchandising, Assortment, Pricing, Shelving) in collaboration with Marketing and Revenue Growth Management
  • Create scorecards and interpret information and data to develop insights, identify risks and create opportunities/strategies/action plans associated with execution fundamentals (Merchandising, Assortment, Shelving, Pricing)
  • Integral contributor to monthly financial forecast process
  • Give guidance on product allocation and promotional changes to CLO team where supply constraints exist
  • Serve as the main point of contact for customer teams for all Consumer and Brand Strategy activities
  • Advocate and represent the customer point of view across multiple teams and key cross functional projects
  • Lead Sales Planning & Trade Strategy process, executing against brand strategy within budgeted trade rates
  • Create and deliver progressive sell decks relevant to customers, driven by data & insights for assigned brands
  • Provide customer JBP/negotiation support/collaboration to sales team
  • Establish customer specific new item targets (Slotting Fees / Distribution objectives/Shelving Recommendations)
  • Support planning and execution for customer long term business building sessions
  • Peer leader and coach to inspire and motivate other sales team members
  • Provide continuous improvement leadership through bringing forward best practices, tapping into US/International departments


  • Potential for direct reports based on business needs

Potential Career Progression:

  • Progressive and lateral moves into Sales and Marketing

Qualifications, Education & Experience:

  • A University Degree. An MBA is an asset
  • Ideally, 7-10 years of progressive customer, marketing, and/or finance management experience in the CPG industry
  • Strong familiarity with the Canadian market place and the dynamic that exists between brands, retailers and consumers
  • Very strong analytical skills and proven track record of delivering sustainable results
  • Very strong communication skills- the incumbent will be expected to work broadly within the organization, and will require strong written & verbal communication skills, along with a persuasive, tactful presenting style that teaches, aligns and facilitates discussion
  • Ability to succeed working individually and as a member of a team; ability to quickly forge new relationships
  • Enterprise wide mindset - Strategic thinking, problem solving and can deal with ambiguity

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you to work from our Mississauga office 3 days a week.



Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail We will make a determination on your request for accommodation on a case-by-case basis.

A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage a travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel a Nous prendrons en considération votre demande d'accommodement au cas-par-cas.


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