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Sr. Business Development Manager, Foodservice
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Sales
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: November 09, 2023
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez

Position Summary

The Senior Business Development Manager is responsible for calling on, building business, and developing relationships within the foodservice customer base. You will play a crucial role in managing and growing key accounts within the food service industry. Your primary focus will be on establishing and nurturing strong relationships with key customers, developing strategic business plans, and driving revenue growth through cross-selling and up-selling initiatives, in the achievement of annual sales and profit targets, ensuring effective forecasting and trade management.


Key Account Management:

  • Build and strengthen relationships across customers, brokers, distributor partners, and group purchasing organization (GPO) partners within the food service sector.
  • Develop a deep understanding of each account's unique needs, preferences, and challenges to provide tailored solutions and ensure customer satisfaction.
  • Identify new business opportunities within the foodservice industry and develop strategies to expand market share.
  • Develop and implement joint account plans to achieve sales targets and meet company objectives.
  • Regularly analyze market trends, competitor activities, and customer feedback to refine strategies and stay ahead in the market.
  • Negotiate annual agreements, support activity, price increases & costing with customer.
  • Communicate changes to CAG policy, discontinued items, pricing actions, recalls /product quality issues to customer.


  • Delivering Annual Net Sales & Profit targets, managing the customer P&Ls
  • Utilize multiple sources of data to identify opportunities and prepare selling presentations.
  • Proactively develop and present business strategies and tactics to drive portfolio results.
  • Demonstrate ability to drive sales results while providing best in class customer service
  • Manage and execute trade shows in collaboration with the business teams.
  • Manage new product launches and work on strategies to expand distribution network of the ConAgra Foods products.

Business Planning/Financial accountability:

  • Prepare accurate sales forecasts and regularly report on the performance of key accounts.
  • Provide insights and recommendations to senior management to drive informed business decisions.
  • Conduct sales analytics, using available insights to provide solutions to customer needs.
  • Effectively manage trade spend against assigned trade budgets. Follow trade compliance and deduction support process.
  • Manage trade payments and deductions in a timely manner.

Relationship Management:

  • Work collaboratively across internal stakeholders of Sales Strategy, Revenue Growth Management, Sales Finance, Supply Chain, Customer Service, Marketing, and Culinary.
  • Collaborate with Marketing and Sales Strategy to design effective campaigns and promotional support to attract new clients and grow existing accounts.
  • Collaborate with cross-functional team in the delivery of new product commercialization
    • Collaborate with external stakeholders of foodservice brokers, third party logistics partners, distributors & group purchasing organizations (GPO) partners.

Sales Competencies:

  • Negotiations
  • Resiliency in Selling
  • Trade Marketing/Financial Acumen
  • Business Analytics
  • Customer Specific Solutions
  • Depth of Customer Knowledge
  • Forging Strategic Partner Relations
  • Industry Knowledge
  • Influencing Through Communications

Qualifications, Education & Experience:

  • Bachelor's degree in Business Administration, Marketing, or a related field. MBA or advanced degree is a plus.
  • Proven track record of success in food service sales, key account management, or business development, with 5-10 years of experience in a similar role.
  • Strong understanding of the food service industry, including key players, distribution channels, and market dynamics.
  • Exceptional communication, negotiation, and interpersonal skills to build lasting relationships with clients and internal stakeholders.
  • Strategic thinker with the ability to analyze data, identify trends, and develop effective sales strategies.
  • Results-oriented mindset with a demonstrated ability to meet and exceed sales targets.
  • Proficiency in using SAP software and other sales tools to manage accounts and track performance.
  • Must show proven ability to build and maintain strong, effective relationships with customers and functional groups. Must show aptitude to effectively interpret and use multiple information sources to develop customer-specific tactical plans and options.
  • Strong business and financial acumen: advanced business analytics skills, customer P&L agility, ability to plan, track and evaluate trade management
  • Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned
  • Strong attention to detail and accuracy of data entry

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office 3 days a week.



Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail We will make a determination on your request for accommodation on a case-by-case basis.

A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage a travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel a Nous prendrons en considération votre demande d'accommodement au cas-par-cas.


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