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Senior Media Specialist
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Market Research,Digital
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: September 01, 2022
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit http://www.conagrabrands.ca.

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez http://www.conagrabrands.ca.

As Senior Media Specialist, you will support the Marketing and Media team in the media planning, buying, and campaign development process. Manages all executional aspects of the media management processes including campaign development, executional setup, audience datausage and targeting, delivery, reporting, optimization and analysis. Leads the design and delivery of campaign performance updates, optimization solutions and new media opportunities to key internal and external partners. You will report to the Director of Media Services.

Job Responsibilities:

  • Partners closely with the media team to develop cross-channel mediaprograms.​
  • Manages all executional aspects of the campaign development and executional management processes – strategy development, partner selection, tactical development, tagging recommendations, audience data andtargeting recommendations, setup, delivery management (pacing, budget, spend), troubleshooting, analysis andreporting​
  • Designs measurement and learning plans against business objectives. Manages project timeline, deliverables, and budget, as assigned and with input fromManager.​
  • Manages campaign pacing and delivery of viewable, humanimpressions.​
  • Prepares and reviews all campaign reports. Works with media team and agency partners for prompt delivery of reports to key stakeholders and ensures accurate/useful performance and optimization updates. Presentsfindings to keystakeholders.​
  • Identifies media technology partners required for delivering media executional excellence. Including but not limitedto:ad verification partners, programmatic solutions, and 3rd party data providers. Develops scorecard forpartner assessment and works closely with media and cross-functional team members to select and awardbusiness.​
  • Manages audience anddata-basedtargeting strategies, tactics and execution to ensure continuous learning andimprovement.​
  • Maintains a curious and deep understanding of the media landscape, including new offerings and innovations within digital, traditional, and programmatic channels. Work to identify how, when, where those mediaopportunities can be applied to support businessneeds.​
  • Applies relevant industry and channel trends to category, brand, and marketing strategies. Keeps close eye to competitive media landscape and shares intelligence and recommendations relevant tobusiness.​
  • Maintains a keen eye towards fiscal responsibility, monitoring media budgets, pricing and cost effectiveness closely.​

Job Qualifications:

  • Bachelors degree
  • 3-5 years of media experience within an agency, client or publisherenvironment.​
  • Strong knowledge of media math, media planning/buying practices, media systems and tools (ie. ad servers, attribution, tagging, ad verification – prefer knowledge of Nielsen, comScore,MediaTools.)​
  • Strong knowledge of audience data targeting methodologies and programmaticsolutions​
  • Strong knowledge of media measurement tools and optimizationmethodologies.​
  • Strong oral and written communication skills, particularly the ability to explain new or difficult concepts in simple, applicable business terms to a variety of team members and experiencelevels.​
  • Strong verbal and written communication skills. Experience in presenting information to cross-functional teammembers.​
  • Exhibits skills of a team player that thrives on working collaboratively with cross-functional partners and stakeholders in a matrixedenvironment.​
  • Strong analytical, problem solving and critical thinking skills. Strong timeline and project managementskills.​
  • Ability to multi-task, prioritize, and balance time across brands, multiple partner relationships and internal initiativeson a daily basiswhile maintaining a profound attention todetail​
  • Experience in media buying negotiation, budget management, optimization, and performancemonitoring.

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office [3] days a week.

Notre lieu de travail moderne:

La culture de collaboration de Conagra améliore notre capacité a atteindre les objectifs d’affaires critiques, a offrir de la valeur aux clients et aux consommateurs et a vous offrir la flexibilité dont vous avez besoin pour parvenir a un meilleur équilibre entre vie professionnelle et vie privée. Nous examinons attentivement chaque posts et la fréquence a laquelle chaque membre de l'équipe doit collaborer en présentiel. Ce poste exige que vous travailliez de notre bureau de Mississauga [3] jours par semaine.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor.

A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire.

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