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Market Strategy & Planning Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Sales
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: May 19, 2022
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez

Position summary:

Reporting to the Senior Manager Market Strategy and Planning Snacks, the Market Strategy and Planning Manager will lead the creation and execution of a customer go to market strategy and lead the execution of the Annual Operating Plan (AOP) for any assigned brands. They provide strategic channel marketing and consumer management expertise to brand and customer teams as a key advisor/ collaborator between Sales, Marketing and the rest of the organization. They understand and monitor key drivers of category, brand, and customer sales for any assigned brands, building plans/ recommendations to achieve business objectives. The position offers a unique experience not found within any other Sales function because of the opportunity to develop strong sustainable relationships throughout different departments within the organization.


  • Own delivery of assigned objectives by developing and executing customer and/or channel strategies and plans with ability to understand trade, mix, and levers to drive net sales and gross margin
  • Create scorecards and interpret information and data to develop actionable insights
  • Identify risks and create opportunities/strategies/action plans associated with execution fundamentals (Merchandising, Assortment, Pricing Shelving)
  • Collaborate with customer and brand teams to build a strong go to market plan for assigned brands
  • Develop strong relationships throughout the organization and provide customer and brand business development opportunities, thought leadership, and solutions
  • Support Annual Operating Plan (AOP) development and lead execution (base + innovation) through sales team
  • Serve as the main point of contact for customer teams for all Consumer and Brand Strategy activities
  • Advocate and represent the customer point of view across multiple teams and key cross functional projects
  • Create and deliver persuasive communications, driven by data & insights for assigned brands in partnership with CIA/brand
  • Support planning and execution for customer long term business building sessions
  • Provide continuous improvement leadership through bringing forward best practices and ideas to simplify work
  • Provide analytical support on assigned projects and/or day to day tasks

Qualifications, Education & Experience:

  • A University Degree in business/economics, an MBA is an asset
  • Ideally, 3-5 years of progressive sales customer and/or marketing experience in the CPG industry
  • Strong knowledge/previous experience in snacking packaged goods within the Canadian marketplace
  • Strong analytical skills and proven track record of delivering sustainable results
  • Understanding of P&L ownership with emphasis on Net sales, trade, and gross margin
  • Strong communication skills- the incumbent will be expected to work broadly within the organization, and will require strong written & verbal communication skills, along with a persuasive, tactful presenting style that aligns and facilitates discussion
  • Ability to succeed working individually and as a member of a team; ability to quickly forge new relationships
  • Enterprise wide mindset - Strategic thinking, problem solving and can deal with ambiguity

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office [3] days a week.

Notre lieu de travail moderne:

La culture de collaboration de Conagra améliore notre capacité í  atteindre les objectifs d’affaires critiques, í  offrir de la valeur aux clients et aux consommateurs et í  vous offrir la flexibilité dont vous avez besoin pour parvenir í  un meilleur équilibre entre vie professionnelle et vie privée. Nous examinons attentivement chaque posts et la fréquence í  laquelle chaque membre de l'équipe doit collaborer en présentiel. Ce poste exige que vous travailliez de notre bureau de Mississauga [3]jours par semaine.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor.

A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire.


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