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Director, Brand Management
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Director
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 6-8 Years
Job Type: Full-time
Posting Date: February 29, 2024
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez

Position Summary:

The Director owns and is accountable for a portfolio of brands. By leveraging multiple available levers, including strategy, distribution, in-store excellence, pricing, innovation, and consumer communications, the Director will be challenged to seek balance between topline, bottom-line, and market share for short-term and long-term success. Success cannot be achieved alone, as the Director will be responsible for coaching a team of brand managers to be a positive, collaborative, high-functioning team. This role reports into the Head of Brand Management & Commerce Marketing for Conagra Brands Canada and is a member of the extended Canadian leadership team.

Key characteristics: Leadership, drive for results, strategic thinking, ownership, influencing, agility, broadmindedness, interpersonal and communication skills.


Yearly Planning and P&L Management:

  • Lead development of Annual Operating Plan (AOP) for portfolio. Oversee the development and execution of plans, including pricing, innovation, media/consumer activations, sales and merchandising tools, and product assortment/distribution.
  • Deliver annual financial targets for assigned brands/portfolios. Manage and deliver on all lines of the P&L (volume, COGS, A&P). Proactively recommend corrective action.
  • Drive revenue growth management activities via integrated margin management and pricing recommendations.
  • Collaborate with and ensure effectiveness of working relationship with Commercial strategy partners to ensure that go-to-market strategy and trade spend effectiveness is being followed and executed.
  • Engage in IBP forecasting process to ensure accurate business planning for financials and production, minimize write-off, and reduce inventory levels. Coach brand team in development of consumer communications programs from briefing to execution; partner with Shopper Marketing team to marry to in-store activations.

    Strategic Planning:

    • Own development and refresh of 3-year strategic plan, including setting a growth vision and ambition for team to deliver against.
    • Drive prioritization on resources and projects.
    • Coach team in yearly Fully Competitive reviews (situation assessments) to deliver building blocks of strategic plan.
    • Manage Innovation Sr. Brand Manager to oversee product launches that produce the highest possible return on investment. Work closely with consumer insights, category managers, sales, finance, operations, manufacturing, and legal in the development of innovation plans from ideation through gate process and to launch.
    • Establish and provide clear direction to team to ensure initiatives are consistent with brand goals, priorities and strategies to deliver the plan.

    Build a High-Functioning, Collaborative, Driven Team

    • Build organizational technical capabilities by providing day-to-day coaching and mentoring to brand reports, cross-functional team and external partners.
    • Lead by example in owning selective projects, demonstrating the Conagra values, and executing with excellence.
    • Establish relationships across the US, international, and Canadian teams.

    Potential Career Progression:

    • Promotional opportunities within the Brand, Sales, and Strategy organization.
    • Lateral career opportunities to Innovation, Shopper Marketing, Digital, or another Brand portfolio.

      Qualifications, Education & Experience:

      • 7-10+ years experience in Brand management within Consumer Packaged Goods, ideally in Tier 1 food manufacturing.
      • Bachelor’s Degree required, MBA a strong plus.
      • Excellent leadership, organization, planning, and communication skills.
      • Successful experience in developing and executing marketing programs, budgeting, brief writing, and production.
      • Proven ability to deliver initiatives that have been realized and contributed significant gains in market share, revenue and volume growth, and operational efficiencies.
      • Demonstrated success anticipating future business opportunities or problems and developing strategies that address them proactively.
      • Prior management of a P&L with the demonstrated ability to make sound business decisions that balance a variety of factors in a complex operating environment and ultimately achieve optimal outcomes.
      • Strong strategic and analytic capabilities. Comfortable utilizing data to support business decisions.
      • A proven track record building relationships, establishing credibility, and gaining alignment with a broad range of internal and external partners. Experience working with a cross-function team, including sales, finance and research.

            Our Modern Workplace:

            Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office [3] days a week.

            Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail We will make a determination on your request for accommodation on a case-by-case basis.

            A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage a travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel a Nous prendrons en considération votre demande d'accommodement au cas-par-cas.


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