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Business Development Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Sales
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: March 28, 2024
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez

Position summary:

  • Deliver the planned annual sales & profit targets for select categories while managing trade effectively.
  • Work with direct guidance from manager as it relates to business planning and customer strategy.
  • Execute business strategies and tactics as directed.
  • Managing accounts that are typically sophisticated in terms of category management and complexity. May be assigned to special markets/complex product lines that require significant client relationship skills.


Customer Account Management: Demonstrate ability to drive sales results while providing best in class customer service.

  • Customer accountability may range from partial accountability for one or two large accounts to full accountability for multiple small accounts.
  • Lead strategic business initiatives & develop joint business plans with customers.
  • Negotiate annual agreements, promo activity, listing fees, price increases & costing with customer.
  • Create & present business reviews.
  • Gain customer approval for in-store activation (displays, signs, etc.).
  • Address retail pricing issues with customer.
  • Manage routine demand and supply issues with customer.
  • Communicate changes to CAG policy, discontinued items, pricing actions, recalls/product quality issues to customer.
  • Ensuring new products are listed and distribution gaps are filled.
  • Handle customer/consumer complaints.

Sales: Utilize product, category, and customer and consumer data to identify opportunities and prepare selling presentations.

  • Manage new product launches.
  • Expand distribution of Conagra Brands products.
  • Manage multiple food groups – applicable items in CAG portfolio.

Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.

  • Delivering Annual Net Sales & Profit targets.
  • Accurately forecasting sales volume & trade dollars.
  • Developing, implementing and evaluating trade and shopper marketing initiatives, based on insights.
  • Maximization of trade investments and efficiencies aligned to business objectives.
  • Business and category analysis. Developing & presenting category management solutions.
  • Understand and execute marketing plan sales material.
  • Monitor trade activity execution.
  • Evaluate customer specific reports and standardized IRI reports

Relationship Management within internal matrix organization.

  • Work in close collaboration with the account team but also with cross-functions within Shopper Marketing, Category Management, Brand marketing, Retail Sales, Finance & Supply Chain to achieve the company’s goals.
  • Partner with team Business Analyst / Account Manager in reporting and analytics.
  • Communicate to other sales personnel and functions within Conagra Brands as needed.
  • Maximizing all sales opportunities through alignment & support from the Retail Team.


  • Reporting into the Senior BDM.

Potential Career Progression:

  • Lateral developmental move to a more complex Business Development Manager role.
  • Sr. Business Development Manager.
  • Market Development.
  • Lateral Marketing roles within CAG.

Qualifications, Education & Experience:

  • Post-secondary education in Business administration, Commerce or related field.
  • 3-5+ yrs. Consumer Packaged Goods (Foods) Sales/Key account management experience.
  • Strong analytical skills & proficiency in MS Office (Excel, PowerPoint).
  • Strong negotiation skills.
  • Strong business and financial acumen: business analytics skills, customer P&L agility, ability to plan, track and evaluate trade management.
  • Proficiency in Nielsen IQ.
  • Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned.
  • Strong attention to detail and accuracy of data entry.
  • Demonstrated ability to manage trade spending.
  • Strong technical, report running and analytical abilities.
  • Strong verbal and written communication skills.
  • Ability to troubleshoot problems.
  • Ability to work within a matrix organization. Works with Account, Sr. Business Development Manager and Sales Directors to discuss and prioritize work initiatives.

      Our Modern Workplace:

      Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in person. This position requires you to work from our Mississauga office 3 days a week.

      SF: LI


      Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor. ConAgra Foods is committed to working with and providing accommodation to individuals with disabilities. If you need special assistance or an accommodation while seeking employment, please e-mail We will make a determination on your request for accommodation on a case-by-case basis.

      A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire. Conagra Brands s'engage a travailler et offrir des accommodements aux individus ayant des handicaps. Si vous avez besoin d'assistance ou si vous avez des besoins spécifiques pour votre emploi, vous pouvez transmettre votre demande par courriel a Nous prendrons en considération votre demande d'accommodement au cas-par-cas.


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