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Business Development Manager, C&G
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Sales
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: July 21, 2022
Job Location:

Mississauga, ON
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Job Description

Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that’s passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, VH Sauces, Pogo and Vlasic, and emerging brands, including Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein, and Frontera.

We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit

Conagra Brands est une des principales entreprises d’aliments de marque en Amérique du Nord. Son histoire est jalonnée de grands succès alimentaires qui sont le fruit du travail d’une équipe passionnée par l’innovation et la croissance. Conagra offre des choix pour toute occasion grâce a des marques réputées comme Hunt’s, Aylmer, Marie Callender's, Healthy Choice, Slim Jim, les sauces VH, Pogo, Vlasic et des marques émergentes, dont Angie's BOOMCHICKAPOP, Duke's, Earth Balance, Gardein et Frontera.

Nous sommes très fiers d’avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez

Position summary:

  • Deliver planned annual sales & profit targets for account responsibilities while managing trade effectively for the Convenience & Gas Channel
  • Apply strong product and market knowledge to identify growth opportunities within existing accounts and to acquire new business within the C&G Channel
  • Collaborate effectively with several functions within the organization (Commercial Strategy, Revenue Growth Management, Brand Marketing, Demand Science, Shopper Marketing, Finance, Supply Chain) to ensure C&G deliverables are achieved


Customer Account Management: Demonstrate ability to drive sales results while providing best-in-class customer service for Convenience & Gas Channel Customers

  • Lead strategic business initiatives & develop joint business plans with customers in partnership with Broker
  • Negotiate annual agreements, promo activity, listing fees, price increases & costing with customer
  • Communicate and execute Conagra’s sales & marketing strategies
  • Work closely with Commercial Strategy and Brand Marketing to bring new innovation or in/outs to market
  • Improve wiring with key customer buyers, operations personnel, merchandising manager etc., to improve flow of information (inventory levels, planogram and display execution etc.,) and uncover merchandising opportunities for Conagra
  • Win new listings & increased points of distribution within existing accounts and new business

Sales: Utilize product, category, customer and consumer data to identify opportunities and prepare selling presentations in partnership with Broker.

  • Lead execution behind all marketing programs and innovation launches in partnership with Commercial Strategy (calendar, distribution, pricing, merchandising etc.,)
  • Work with customer to confirm timing of key retail communication in collaboration with Broker to maximize sales opportunities against key activity
  • Review pricing across all Conagra & competitive brands to identify key opportunities and gaps within the banners and regional market

Business Planning/Financial accountability: Conduct sales analytics, using available insights to provide solutions to customer needs.

  • Deliver Annual Net Sales & Profit targets
  • Accurately forecast sales volume & trade dollars
  • Develop, implement and evaluate trade and shopper marketing initiatives, based on insights
  • Maximize trade investments and efficiencies aligned to business objectives
  • Business and category analysis. Develop & present category management solutions
  • Understand and execute marketing plan sales material
  • Monitor trade activity execution
  • Evaluate customer specific reports where available

Relationship Management within internal matrix organization

  • Work in close collaboration with cross-functions within Commercial Strategy, Revenue Growth Management, Brand Marketing, Demand Science, Shopper Marketing, Finance, Supply Chain to achieve the company’s goals
  • Partner with Broker to ensure strong customer communication and effective sharing of insights
  • Communicate with other sales personnel and functions within Conagra as needed

Qualifications, Education & Experience:

  • Post-secondary education in Business administration, Commerce or related field
  • 5+ yrs. Consumer Packaged Goods (Foods) Sales/Key account management experience ideally in the Convenience & Gas Channel
  • Strong analytical skills & proficiency in MS Office (Excel, PowerPoint)
  • Proficiency in Nielsen software
  • Strong relationship management skills
  • Strong negotiation skills
  • Strong business and financial acumen: business analytics skills, customer P&L agility, ability to plan, track and evaluate trade management
  • Ability to make recommendations for solutions based on information gathered and analyzed from the systems previously mentioned
  • Strong attention to detail and accuracy of data entry
  • Demonstrated ability to manage trade spending
  • Strong technical, report running and analytical abilities
  • Proficient in Microsoft Office Suite
  • Strong verbal and written communication skills
  • Ability to troubleshoot problems
  • Ability to work within a matrix organization

Our Modern Workplace:

Conagra’s culture of collaboration enhances our ability to meet critical business goals, deliver value to customers and consumers and provide you with the flexibility you need to achieve a better work-life balance. We carefully consider each role and how often each team member needs to collaborate in-person. This position requires you work from our Mississauga office [3] days a week.

Notre lieu de travail moderne:

La culture de collaboration de Conagra améliore notre capacité a atteindre les objectifs d’affaires critiques, a offrir de la valeur aux clients et aux consommateurs et a vous offrir la flexibilité dont vous avez besoin pour parvenir a un meilleur équilibre entre vie professionnelle et vie privée. Nous examinons attentivement chaque posts et la fréquence a laquelle chaque membre de l'équipe doit collaborer en présentiel. Ce poste exige que vous travailliez de notre bureau de Mississauga [3] jours par semaine.

Conagra Brands is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, creed, religion, national origin, sex, sexual orientation, gender identity and expression, age, disability, or any other protected factor.

A titre d'employeur souscrivant au principe de l'égalité d'accès a l'emploi, Conagra Brand considère les candidats qui sont qualifiés pour les offres d'emplois sans égard a la race, la couleur, les croyances religieuses, l'origine, le sexe, l'orientation sexuelle, l'identité de genre, la langue parlée, l'âge, le handicap ou tout autre facteur discriminatoire.


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