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Digital Marketing Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing,Digital
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: March 25, 2021
Job Location:

Mississauga, ON
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Job Description

Digital Marketing Manager

At Charton Hobbs Group of Companies, we believe that our people make the difference.

AsCanada’s largest privately held wine & spirits import and brand building organization,weare dynamic, passionate and arealways looking to drive the businessforward– and that starts with our team!

Charton Hobbs Inc – a division of Charton Hobbs Group,is undergoinga digital transformation, andin search of a Digital Marketing Manager for Canada.

All Available Locations: Mississauga, Ontario; Montreal, Québec or Burnaby, British Columbia

This role is responsible for planning, developing, implementing, and managing the overall digital marketing strategy, withthe purpose of bringing the company and brands to life, through enhancingsales opportunity, brand education and awareness, across relevantdigital platforms and channels.

This position needs to balance creative and communication skills with critical thinking, project management and analytics. This individual must be able to work well with cross-functional teams, manage conflicting priorities,and understand both the company owners' vision, objectives, and suppliers’ ambitions.

Primary Responsibilities:

  • Plan, design and execute digital marketing campaigns that drive engagement andconversionfor Charton Hobbs and supplier portfolio,
  • Drive digital content creation for web presence, e-commerce, social media by building and executing comprehensive inbound marketingplan,
  • Consult and work with ownership and senior management to lead the development of national and regional digital marketingstrategy,
  • Collaborate internally with commercial and IT departments and externally with suppliers andpartners
  • Collaborate with regional coordinators to create promotionalconcepts
  • Adhere to the company’s digital brandidentity
  • Develop robust web analytics and campaign analysis with recommendations for maximizing customeracquisition
  • Establish budget requirements, optimize spend and performance based on in-depthanalyses
  • Ensure that appropriate emerging technologies are consistently evaluated and implemented for digitalchannels

      WhatYou’llBe Bringing to the Team:

      • University degree in Marketing or business-related field
      • 5+ years of experience in a strategic digital marketing role, ideally in CPG
      • Proven experience with digital campaigns, from concept to execution,analysisand reporting
      • Proven results in managing and driving lead generation focused digital programs with in-depth knowledge of webanalytics
      • Demonstrated ability to interpret in-depth analyses, uncover actionable insights and effectively communicate to the broaderorganization
      • Strong commercial/business acumen
      • Strong project management and inter-departmental coordination skills
      • Passion for reaching audiences with compelling messaging. Great communication and writingskills
      • Highly motivated with ability to work independently and inteams
      • Bilingualism a must (English, French, Italian, Spanish)

            At Charton Hobbs, we credit our longevity to our family passion for building great brands.

            Since 1925, we have worked with the world’s most talented and influential producers to make premium alcohol products accessible to all Canadians. We nurture longstanding relationships with retailers, grow alongside hospitality trade leaders,and remain committed to our team of dedicated industry professionals.

            By sharing our vision with these indispensable players, we have introduced generations of Canadians to wine and spirit brands that endure.

            We arethe Ambassador of Premium Brands, and hope to welcome you to our family.


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