Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
Join Today... It's free!
Already a member?
Join Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook

CPG job connect: Login
Junior Customer Business Development Mgr
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Sales
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: February 11, 2019
Job Location:

Toronto, ON
Share this job:
Job Description

POSITION TITLE: Junior Customer Business Development Mgr (assisting with Metro ON & LCL)

REPORTS TO: Regional Sales Manager / National Business Devl’t Manager

LOCATION: Toronto, Ontario


Established in Canada in 1867 by Carlo Onorato Catelli, an Italian immigrant to Canada, Catelli is a Canadian success story.

From our modest beginnings at the country’s first pasta plant in Old Montreal, we have spent 150 years as one of Canada’s most popular brands of Italian food. In 1975, we launched the largest and most advanced pasta production line in North America at our facility in Montreal. We were the first Canadian food producer to introduce specialty tri-color, vegetable, and flavored pasta and were also the first purveyor of Canadian pasta products to offer enriched versions of its products. In 2013, we launched a new line of gluten free pasta. Today, we employ over 500 employees across the country and sell approximately 138,168,892lbs of pasta and related products to Canadians every year.

Catelli and Olivieri Foods (“Olivieri”):

In late 2013, following approval by the Canadian Competition Bureau, Catelli parent company Ebro Foods (“Ebro”) fully acquired Canadian fresh pasta and sauce leader Olivieri Foods from a subsidiary of Maple Leaf Foods Inc. With fresh pasta being a relatively new and under consumed entrant to the Canadian pasta market, we seized an opportunity to complement our majority share of the Canadian dry pasta market with fresh pasta and sauces.

With a workforce of approximately 375 employees, Olivieri is the Canadian leader in this country’s fresh pasta and sauce sector, posting a gross turnover of more than $88 million last year. The purchase, valued at $120 million, was an important strategic operation for Catelli and our owners, enabling us to enter Canada’s fresh pasta and sauce segment and consolidating Catelli’s position as the number one pasta provider in Canada for both the fresh and dry varieties.


The objective of this position is to assist NBDM & RM manage, market and sell Olivieri Foods fresh pasta and sauce products to Loblaw’s and Metro Ontario. The successful candidate will be responsible for working collaboratively with NBDM/RM calling on each of these customer’s head offices and will have established relationships with key decision makers in the HMR department.



  • Assist in achieving dollar sales, KG sales and profitability targets.
  • Assist in developing business plans in order to reach the company's goals.
  • Assist in meeting and exceed the monthly objectives by product category, for each direct customer.
  • Assist in keeping informed and analyze the overall market and competitor’s activity in order to identify competitors’ threats and new business opportunities.


  • Assist in making business decisions relating to volume, taking into consideration the effect of each decision on profitability.
  • Assist in negotiating a maximum number of promotional activities. Negotiate the flyer and ISF activity, competitors’ retails, share of shelf, listings, planograms, and distribution targets
  • Assist in developing strategies as well as short and long term volume objectives.
  • Assist in preparing via Nielsen, and other sources, customer business reviews and presentations and present minimally on a quarterly basis to each respective banner.
  • Assist in managing company funds (TMA, BDF, rebates, CRC and listing fees) within budget and to a positive ROI.
  • Assist in presenting regular innovation with a focus on expanding share of shelf and/or new merchandising locations.
  • Build a harmonious relationship based on trust with multiple points of contacts and the key decision-makers.
  • Submit trade deals via customer portals/contacts and then enter the matching activity and spend into our internal TPM system.


  • Assist in monitoring and evaluating execution against planned head office activity. (promotional activity, up-sell against promotional activity, suggest retails, listings distribution)
  • Assist in developing and coordinating joint activities for retail, joint coupons, sampling, etc., with a view to strengthen our brands and our relationship with customers.
  • Assist in visiting stores on a regular basis and work-with the broker’s retail reps and their retail managers.


  • Assist in forecasting baseline volume and promoted volume per activity and manage these forecasts to monthly, quarterly and then yearly forecasts. (Full year, 5+7 and 9+3 forecast)
  • Assist in completing regular analysis of assigned key customers to develop suitable sales programs and insure maximum performance.
  • Assist in interacting with other internal stakeholders and departments such as; Supply Chain, Marketing, Finance, Product Development, Category, & Senior Leadership Team
  • Assist in generating sales materials (APLs, monthly packages, planogram updates) for external field sales team


  • Assist in formalized reviews of volume forecasts, action plans, promotional grids, spend forecasts and price audits.
  • Assist in monthly reviews and weekly to bi-weekly touch points on customer activity and issues with your one-up-manager.
  • Assist in compiling monthly priorities that are also sent to the broker team


  • Proficiency in Word, Excel, and PowerPoint.
  • Experience with Nielsen Answers
  • Experience with SAP applications mainly BW & TPM.
  • Hands on experience with Dunnhumby & Topshelf Precima
  • Demonstrate the ability to interact with various internal departments and stakeholders.
  • Have a bachelor degree in business administration or the equivalent.
  • Have minimum 3 years’ experience calling on retailers
  • Excellent oral & written communication skills.
  • 5-7 years CPG sales/account management experience

Search for people by name, school or company!