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Channel Manager - Retail
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 6-8 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: March 25, 2024
Job Location:

155 Hedgedale Road
Brampton, ON
L6T 5P

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Job Description

Cardinal Meats is seeking candidates to fill an immediate opening within our marketing team for the role of Channel Manager – Retail. In this role, the Channel Manager will report to Cardinal’s Director of Marketing.

We’re looking for a self-motivated individual with an intermediate background in retail product development and/or brand management.

Specific accountabilities would include:

  • Develop with sales teams, relevant strategic Retail segment goals
  • Provides market intelligence and industry data to develop business cases for new product development
  • Develop research and rationale to create retail product offerings within current capabilities (outbound)
  • Development of launch support programs and on-going marketing support / promotional plans on new product introductions
  • Category Tracking, Review and Recommendation for Grocery Retail Channel
  • Collaborate with team to assess strategy (branded, private label, white label, etc.) for new product offerings into retail channels
  • Provide Sales with Market intelligence (Trends, Competitive Reviews etc.)
  • Retail packaging programs – graphic design, layout and structural recommendations
  • Retail Category management – Branded SKU optimization
  • Monitoring Marketing budget and spend effectiveness on assigned projects
  • External Marketing team management and development (working with and directing agency partners, photographers, designers etc. on specific retail projects as required)
  • Support marketing services for packaging mock-ups, sell sheets and presentation support materials

The ideal candidate would have:

5-8 years of Retail marketing & category management experience (preference in the food industry)

A proven ability to identify market opportunities and develop product lines to maximize the opportunity.

A relevant background in developing promotional support plans for in-market brands.

The ability to analyze market data to lead organization in new retail product categories and segments.

The ability to lead projects to completion in collaboration with cross functional teams

Experience working in a fast-paced, entrepreneurial environment.

The traits of a proactive / self-starter, logical & who works well within a cross-functional team

If interested in this role, please forward your resume to

About Cardinal

Cardinal Meats was founded in 1966 as a family business and still maintains its family-friendly roots today, through recognizing employees and stakeholders and by valuing their development.

We take care of our employees in more ways than one. Cardinal offers a safe work environment, a comprehensive benefits package, employee recognition & appreciation events, employee discounts, and more. We value employee input and offer a collaborative, open environment that encourages team members in all departments to bring forward ideas - many times leading to the development of new products and processes. The approach to innovation is a direct reflection of how our company culture encourages employees to take risks and further develop professional goals.

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