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Senior Brand Manager (CPG, Hybrid)
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: November 06, 2023
Job Location:

Vaughan, ON
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Job Description

Senior Brand Manager (CPG, Hybrid)

Are you interested in working for a Canadian Consumer Goods company, with fantastic Global Brands in a fast-paced, entrepreneurial environment?

Do you have a passion for marketing CPG-Food products; including top brands in Tea, Chocolate, Jam and Pasta Sauce categories?

If you answered, YES, to these questions, this may be your dream Senior Brand Manager job!

Our client, a leading Canadian company in the Importation, Distribution and Marketing of Best-in-Class Brands, is looking to hire a Senior Brand Manager on a full-time, permanent basis.

Reporting to the Managing Director, European Brands, the Senior Brand Manager will take their passion for brand building to the next level by building a deep understanding of their customer, developing effective strategies and plans to drive their business forward, and by owning all aspects of the marketing mix.

Our client’s head office is located in Vaughan, ON. Hybrid work models available. Please inquire for details.


  • Develops, leads and executes strategic marketing plans to deliver against annual brand targets.
  • Owns the development and management of brand P&L.
  • Monitors progress and provides proactive recommendations to course correct if off-track.
  • Develops disruptive creative campaigns to be executed across multiple touch points including traditional, digital, social, and in-store.
  • Ensures smooth operation of the day-to-day functions of the brand, including ROI measurement, budget management, vendor invoicing, custom item development, and SKU portfolio management.
  • Manages agency partnerships to ensure all work is on-strategy, on-budget, and on-time.
  • Supports sales materials development, category selling stories, and presentations.
  • Provides strategic input to the overall short and long-term new product development agenda.
  • Leads cross-functional brand teams to prioritize projects and resources to deliver against brand goals.
  • Maintains in-depth understanding of the consumer, category, competition, and trends and transforms into insights and opportunities to grow the brand.
  • Oversees the efficient utilization of trade budget to achieve brand/company goals in growth in sales and market share, including promotional deals, POS, swag, trade show materials, branded assets at retail locations and retail activation programs.
  • Oversees preparation and delivers presentations for Sales and retailer meetings, as well as regional and strategy meetings on an as-needed basis.
  • Provides guidance on forecasting for innovations and promotional programs working in close collaboration with Sales Operations, Brand Management and Procurement
  • Other duties as required


  • Post Secondary Degree/ Diploma (Business, Finance, Marketing, or related).
  • 5+ year of marketing experience; consumer packaged goods experience within the food industry ideal.
  • Proven track record in CPG Consumer Marketing, where targets were met or exceeded.
  • In depth knowledge of CPG and Grocery Retail industry.
  • Strong business and financial acumen, strategic thinking, tactical execution and analytical skills.
  • Comprehensive technical skills that include being proficient in Microsoft Office.
  • Experience with syndicated data (i.e., Nielsen or IRI) and category management.
  • Proficiency with retail POS data platforms such as IRI, Precima, and Retail Link.


  • Growth mindset that translates into a passion for the consumer in a fun and fresh way.
  • Quick-thinking, creative, hands-on, organized problem-solver.
  • Strong project management, with ability to manage multiple projects simultaneously.
  • Cross-functional communication & influencing skills.
  • Impeccable written and verbal communication skills.
  • Excellent listening, negotiation and presentation skills.
  • Action-oriented and results-driven.
  • Effectively engages, motivates, and leads others.

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