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Digital Marketing Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Digital
Years Experience: 4-6 Years
Job Type: Full-time
Number of Positions: 1
Posting Date: July 02, 2024
Job Location:

Mississauga, ON
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Job Description

Digital Marketing Manager

Are you motivated by building, creating, and setting direction?

Are you excited about making the plans versus having them set and redeploying them?

Are you looking for an opportunity to develop and grow a company’s Digital Footprint?

If so, this may be your dream job!

Our client, a leading Consumer Goods - Food Company, located in Mississauga, ON is looking to hire a Digital Marketing Manager to join their growing team.

This is a hybrid role, requiring 3 days in office for meetings and collaboration.

Reporting to the Vice President of Marketing, this individual will be responsible for overseeing the Company’s Digital Marketing strategy and initiatives. Responsibilities will include overseeing digital brand building & strategy, creation & execution of digital marketing plans, leveraging analytics and KPIs to drive digital strategy, driving digital shopper plans & experience, SEO/SEM, website optimization, digital media buying, and budget management.

RESPONSIBILITIES:

1) Strategic Business Planning

  • Assists the marketing team in the business planning process with development of a digital strategic plan focused on brand building, consumer engagement, acquisition, and retention.
  • Identifies opportunities to drive innovation and competitive differentiation for the organization through digital technologies and consumer experiences.
  • Develops and executes the annual digital marketing plan with supporting budget.

2) Analytics

  • Establishes effective benchmarks for measurement of digital marketing performance with KPIs. Makes appropriate recommendations to maximize ROI.
  • Defines best practices for analytics and ensures consistent, ongoing benchmarking and analysis of performance, including making data-driven recommendations to improve future success.
  • Analyzes campaign performance and conducts post-buy analysis and recommends tactical changes based on key KPI media metrics and consumption ROI to maximize performance across social and programmatic channels, in line with budget parameters.
  • Continuously observes digital marketing activities and evaluates effectiveness of initiatives and chosen media channels, adapting marketing mix to best support continued development.
  • Establishes reporting metrics for each digital campaign and reports on digital campaign performance twice per year. Includes paid media across all digital channels.
  • Performs a digital marketing analysis once per year assessing competitor performance in each of Canada and US.

3) Digital Experience

  • Evaluates the digital experience and other marketing propositions delivered through digital channels.
  • Collaborates with the Brand and Communications team to define content/collateral requirements and to ensure the development and execution of engaging digital content.
  • Builds a plan to leverage relevant consumer shopping data and online tracking, to better understand consumer behavior (ex. Monitoring Facebook pixel on shared websites), and builds a plan to retarget creative and coupons to relevant consumer profiles.
  • Establishes and executes a plan to recruit consumer feedback and markets it on Company digital channels.
  • Shares learning and best practices globally to drive improvements within local digital channels.

4)Digtal Plan Execution

  • Works closely with internal/external partners to ensure efficient delivery of digital marketing plans.
  • Examples include working with Pinterest, Google, Meta, Flipp, YouTube, and Checkout 51.

4) SEO/ SEM / Website Optimization

  • Brings an in-depth knowledge of technologies and processes involved in running SEO and SEM.
  • Leads Canadian and US SEO/SEM strategy, applying insights from digital marketing initiatives to selection of key search terms and headline search ads.
  • Develops and optimizes brand SEO/SEM campaigns, keyword lists, and headline search ads with agency partners (e.g., Google AdWords, Walmart Criteo, Pinterest).
  • Optimizes website and content for SEO/SEM.

5) Media Buying

  • Schedules and sets up paid media campaigns to drive positive engagement on a variety of digital platforms (e.g. Google, YouTube, Pinterest, Instagram, and Facebook).

6) Digital Shopper Marketing

  • Works closely with customer teams to develop Canadian and US eRetail support plans to drive shopper engagement on existing and emerging retailer e-commerce sites.
  • Supports and works with media buys across associated retailers and customer digital platforms in Canada and US (e.g., Walmart, Kroger), while remaining informed regarding eContent on a continuous basis, communicating any corresponding requirements.
  • Ensures key promotions and marketing campaigns come to life on retailer e-comm platforms.

8) Budget Management

  • Manages campaign budgets.
  • Recommends course corrections, ensuring effective campaigns and lead generation from digital platforms
  • Balances campaign spending based on market dynamics and campaign effectiveness.

9) Other related duties as required.

EDUCATION

  • Post graduate degree, diploma or equivalent in Marketing, Business, or another related field.
  • Certification or Courses in Digital Marketing, or SEO/SEM an asset.

EXPERIENCE:

  • 4-7 years digital marketing experience within the CPG industry or 4-7 years digital strategy/planning experience at agency.
  • Strong knowledge of leveraging analytics and KPIs to drive digital strategy and plans.
  • Prior experience and strong knowledge of key digital marketing tools and channels (Ex. SEM, SEO, ERetailer platforms, mobile, YouTube, Pinterest, Meta, Flipp, Checkout 51).
  • Knowledge and experience with website and content optimization (web analytics, rankings, marketing integration).
  • Knowledge and experience with paid digital media buying and set up is an asset.
  • Strong MS Office skills.

SKILLS & ABILITIES:

  • Strategic mindset
  • Strong analytical and problem-solving skills
  • Strong financial and business acumen
  • Entrepreneurial spirit, creative thinking
  • Strong written and verbal communication skills
  • Strong project management and time management skills
  • Team-player, with ability to work with cross-functional stakeholders
  • Positive, can-do attitude
  • Flexible, adaptable
  • Proactive, takes initiative to create solutions
  • Managing multiple priorities


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