Digital Marketing Content Lead

Our client, a rapidly growing Food Consumer Goods Company, located inMississauga, ON is looking to hire a Digital Marketing Content Lead to join their team on a Permanent, Full-Time basis.

This role will offer a Hybrid work model, with 3 days in the office and 2 days at home.

Reporting to the Marketing Director, North America, the Digital Marketing Content Lead will be responsible for creating integrated and cost-effective digital marketing strategies; establishing content strategy; Search Engine Optimization; commissioning content to support digital communication platforms; social media management; researching the latest digital tools and interactive trends; coordinating online consumer events; and reporting on digital campaign performance.

Responsibilities:

Digital Marketing and Social Media:

• Ensuring all digital articulations of the brands always remain true to Brand strategy, brand identity standards and brand personality/tone of voice.
• Connecting Company’s brands to their targeted online consumers.
• Developing digital solutions and content based on consumer insight and data,including trends and technologies that play a role in consumers’ lives.
• Creating, managing, and executing multi-channel digital marketing campaigns that leverage social media, email campaigns, and paid acquisition to drive engagement and brand advocacy (i.e., Company and brand websites, Paid digital media, Facebook, Instagram, Pinterest, LinkedIn; Retailer E-Commerce; Branded newsletters);
• Assisting Sales to develop and evolve ideas to bring together brand goals, retailer objectives and shopper needs (e.g., E-Commerce campaigns, retailer digital program support with US accounts in particular).
• Managing campaign budgets; recommending course corrections, ensuring effective campaigns and lead generation from digital platforms; and balancing campaign spending based on market dynamics and campaign effectiveness.
• Establishing KPI’s, owning metrics and reporting quarterly on all digital efforts, including conversion rates, awareness metrics and brand advocacy.
• Report on channel performance and continually look for ways to improve campaign results.
• Create and execute on-strategy consumer events that build brand affinity.
• Maintain accuracy of and optimize all brand websites.
• Develop target list of industry influencers/partners to optimize the company’s social reach and engagement.
• Build social media plans for events, ensuring there is engagement pre, during, and post events (e.g., online sponsored cooking classes, digital activation for community events like “Grilled Cheese Challenge”).
• Commission food photography and videography to build digital content and leverage for other advertising vehicles and consumer events (e.g., OOH, in-store POS, event signage, e-commerce) and ensure timely delivery within assigned budget.
• Prepare RFP’s and creative briefs for new providers/partners and provide feedback regarding performance assessments.
• Build company employee community by coordinating team-building activities.
• Assisting with consumer event planning and coordination, as required.

Experience:

• 3+ years experience in a social media and/or community management marketing role, in a CPG environment
• Certification in Digital Marketing, Communications and/or Copy-writing is desirable
• Knowledge & experience using Facebook business manager, Google AdWords and Mailchimp and WordPress
• Demonstrated proficiencies in Adobe Photoshop an asset
• Demonstrated proficiencies in MS Applications (Word, Excel, PowerPoint, Outlook)
• In-depth knowledge of the technologies and processes involved in running paid social campaigns, SEO & SEM
• Website optimization
• Digital Campaign Analysis and reporting
• Copy writing / content development
• Hands-On Experience with established platforms and have a curiosity for emerging platforms

Skills:

• Demonstrated ability in project management
• Planning and prioritization
• Focused on execution with excellence
• Organizational, leadership and communication skills
• Must possess an inquisitive and creative mind and proactively propose improvements and new ideas
• Must be independent and self-directed but able to work and provide direction to third party agencies
• Must be able to work within a budget and find ways of more effectively managing resources
• Strong bias for action and results oriented with a team first mentality
• Displays strong team player skills
• Demonstrates a structured and methodical way of working with the ability to cope with competing demands and effectively prioritize tasks
• Exhibits a high-level attention to detail
• Passionate about providing excellent consumer experiences both on and offline
• Demonstrated resilience and ability to manage changing priorities