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Brand Manager New Business Development
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: April 01, 2022
Job Location:

Mississauga, ON
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Job Description

Position Profile – Brand Manager New Business Development

Are you a creative and passionate problem solver? Do you want the opportunity to play a key role in building brands nationally while being the main liaison to our Principal Partners and helping the organization with its aggressive 5 year strategic plan for growth and innovation? In the Brand Manager (BM) Role, you will collaborate, manage and execute annual brand strategies for the Principal Partners assigned to this role. The candidate will play an important role in aiding in the New Business Development process with in CBP.

At CBP our proven success has been driven by a long history of tradition, our company’s culture of collaboration, family values, transparency and accountability. We are a 3rd generation, 75-year-old family run food distributor that services the Canadian retail, industrial and foodservice channels nationally. As we Grow together, we Learn together and we Win together. Our success has always been driven by the collective skills and ideas of our team. We value work/life balance, diversity & inclusion, and of course, enjoy bringing people together through food!


  • Coordinating Internal Processes: The Candidate will be working cross functionally to ensure the continuity of their portfolio of Principal Partners across all departments.
  • Cross Collaboration: The BM will work cross functionally with all departments across the organization inclusive of but not limited; Sales, Logistics, Finance, Analytics and E-com.
  • Planning and Budget Management: The candidate would participate in the development of brand plans that include identifying growth opportunities / channel development, communication strategies, and in-store programs and will have the opportunity to lead projects in these areas, ensuring effective and efficient delivery, on time and within budget.
  • Consumer Insights & Analytics: Leverage consumer insights and POS Data to recommend opportunities to the candidates Principal Partners.



  • Must have 4+ years’ Business Management experience within the Canadian CPG industry
  • Analytical thinker, strategic problem solver, organizational & time management skills.
  • Ability to analyze data and synthesize key performance drivers for the leadership team, with a bias for action to address issues
  • Entrepreneurial spirit with the drive and passion to succeed
  • Strong working knowledge of PC applications including MS Office (Outlook, Excel, Word & PowerPoint)
  • Excellent communication and persuasion skills, combined with strong leadership and interpersonal skills. Effective communicator across internal departments, as well as with external partners and clients
  • Proven project management ability with a bias for action
  • Minimum Bachelor’s Degree

At CBP, our culture is at the heart of our company. We offer a comprehensive benefits package including health insurance, retirement plan and adjusted work hours. All benefits are subject to change. CBP is an equal opportunity employer.

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