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Product Marketing Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Product Development
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: April 06, 2022
Job Location:

Vaughan, ON
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Job Description

Product Marketing Manager


For nearly 100 years, Bradshaw International has been a leading provider of kitchenware products. Formed in 1969 as an importer of seasonal housewares, our “family" has grown to become a leading North American housewares supplier. We have a cross section of company brands, licensed brands and private label brands. Currently we are seeking a Product Marketing Manager to be based out of the Canadian head office in Vaughn, Ontario.


Reporting into the VP Sales & Marketing, the Product Marketing Manager position will lead the Canadian efforts to drive product line contributions across a variety of categories. You will have responsibility for developing new ideas based on your industry experience, bringing products from concept through launch, implement brand standards, and drive incremental sales and increased profitability of existing products. The ideal candidate possesses a unique blend of business and technical savvy; proven experience in working a USA/corporate division with ability to 'Canadianize' corporate brand plans and strategies; a big-picture vision, and the drive to make that vision a reality. Currently, the incumbent will have 1 direct report at this time.

The Product Marketing Manager must be able to communicate effectively with all areas of the company including:

  • Senior Management – To establish and execute category strategies that will drive product & category initiatives
  • Product Management and Development – To outline and monitor product design and pricing
  • Sourcing/Procurement – To achieve the best possible costs and logistical efficiencies
  • Creative Services – To ensure effective packaging, in-store & digital content, and visual communications
  • Sales & Channel Marketing – To educate about product lines, category knowledge and how to sell


  • Be seen as the Category specialist and have a deep understanding of manufacturing sourcing and consumer behavior in the space
  • Manage the entire product life cycle from strategic planning to tactical activities Main point of contact with USA organization for new product development, brand strategies, and representation of Canadian marketplace and needs
  • Build and leading schedules and timelines for new product development within a cross functional group. You will lead meetings and be responsible for assessment & communication of NPD schedules and risks related to development.
  • Develop and implementing a company-wide go-to-market plan, working with all departments to execute, including manufacturing partners and sales force roll out.
  • Execute a 3-year category strategy and pipeline by using market research, product research, product testing, pricing and competitive analysis, while delivering on measurable KPIs including sales, profitability and efficiency objectives
  • Specify market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
  • Support Sales sell-in and sell-out efforts in the category by participating in key customer business reviews and strategic planning


  • Minimum 3+ years of product management/development experience preferably in the CPG space.
  • 2 years in proven experience writing a brand plan.
  • Kitchenware/Cleaning/Bakeware knowledge greatly appreciated.
  • Bachelor’s Degree or other 4-year degree from an accredited college or university in a relevant field
  • Proficiency in Microsoft Office including advanced Excel & PowerPoint
  • Track record of creating and executing plans for company brands, licensed brands and private label
  • Strong leadership and project management skills in order to manage multiple project timelines simultaneously while working with cross-functional teams.
  • Great entrepreneurial mindset, high comfort level working at a rapid pace and good at prioritizing
  • Strong analytical skills in using data to make sound recommendations affecting business decisions and results
  • Strategic thinking skills and proven experience generating original ideas.
  • Problem solver that works through to solutions.
  • Strong interpersonal and written communication skills, with the ability to deliver presentations in small/large audiences.


For this role we offer a competitive compensation and benefits package and ability to work from home for 2-3 days per week.

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