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Brand Manager - NIVEA Face
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Contract Length: More than one year
Number of Positions: 1
Posting Date: April 12, 2022
Job Location:

2344 Alfred Nobel #100A
Montreal, QC
H4S0A4

 
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Job Description

Beiersdorf Canada is seeking a dynamic individual who will challenge the status quo to guide us in achieving first class value creation, build trust with colleagues and partners, simplify our business processes, drive growth and fight for our share. The scope of this position is national.

MAIN RESPONSIBILITIES

  • Develop mid-term and long-term strategic plans for NIVEA FACE Care (a top priority brand at Beiersdorf Canada)
  • Execute annual product marketing plans to achieve share, volume and profit objectives (which includes leading the go-to-market process for new product launches, pricing, advertising and media planning, trade and consumer programs including sampling).
  • Develop and implement new product launches in collaboration with international marketing teams.
  • Create financial and manufacturing planning forecasts.
  • Maintain and optimize marketing budget spending / ROI.
  • Conduct various analyses (i.e., category, ad-hoc market research, program evaluation for ROI, etc.).
  • Control and monitor the development of sales, profit and market share vs. the annual business plan.
  • Proactively monitor, analyze and optimize marketing programs, competitive information, market trends, customer needs, professional communication and product performance in order to increase efficiencies and effectiveness.
  • Develop and deliver various presentations for management, sales organization and trade customers updating all decision-makers on the progress and status of product marketing plans.
  • Lead and collaborate with multi-organizational business teams.

DO YOU POSSESS...

  • B. Comm. in Marketing (MBA an asset)
  • 5 years of brand management experience in a consumer goods environment (Skin Care, Face Care or Beauty category experience preferred).
  • Strong knowledge of marketing principals, combined with strong financial and analytical skills to provide key takeaways and recommendations
  • Excellent communication skills and interpersonal skills, demonstrating the ability to lead and motivate others
  • Must be results-oriented, organized with strong project management capabilities in a collaborative environment
  • Solutions-oriented, takes initiative and has an entrepreneurial spirit
  • Bilingual English and French ideal
  • Proficient knowledge and use of MS Office (especially Excel and PowerPoint)
  • Ideally proficient in Nielsen


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