Beiersdorf
Canada is seeking a dynamic individual who will challenge the status quo to
guide us in achieving first class value creation, build trust with colleagues
and partners, simplify our business processes, drive growth and fight for our
share. The scope of this position is national.
MAIN
RESPONSIBILITIES
- Develop
mid-term and long-term strategic plans for NIVEA FACE Care (a top priority
brand at Beiersdorf Canada)
- Execute
annual product marketing plans to achieve share, volume and profit objectives
(which includes leading the go-to-market process for new product launches,
pricing, advertising and media planning, trade and consumer programs including
sampling).
- Develop
and implement new product launches in collaboration with international marketing
teams.
- Create
financial and manufacturing planning forecasts.
- Maintain
and optimize marketing budget spending / ROI.
- Conduct
various analyses (i.e., category, ad-hoc market research, program evaluation
for ROI, etc.).
- Control
and monitor the development of sales, profit and market share vs. the annual
business plan.
- Proactively
monitor, analyze and optimize marketing programs, competitive information,
market trends, customer needs, professional communication and product
performance in order to increase efficiencies and effectiveness.
- Develop
and deliver various presentations for management, sales organization and trade
customers updating all decision-makers on the progress and status of product
marketing plans.
- Lead
and collaborate with multi-organizational business teams.
DO
YOU POSSESS...
- B.
Comm. in Marketing (MBA an asset)
- 5
years of brand management experience in a consumer goods environment (Skin
Care, Face Care or Beauty category experience preferred).
- Strong
knowledge of marketing principals, combined with strong financial and
analytical skills to provide key takeaways and recommendations
- Excellent
communication skills and interpersonal skills, demonstrating the ability to
lead and motivate others
- Must
be results-oriented, organized with strong project management capabilities in a
collaborative environment
- Solutions-oriented,
takes initiative and has an entrepreneurial spirit
- Bilingual
English and French ideal
- Proficient
knowledge and use of MS Office (especially Excel and PowerPoint)
- Ideally
proficient in Nielsen
