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Social Media Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Digital
Years Experience: 2-4 Years
Job Type: Full-time
Posting Date: June 26, 2020
Job Location:

Mississauga, ON
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Job Description

Social Media Manager – Brand &Content Designer

We are seeking a consumer centric, passionate storyteller, strategic thinker, and skilled communicator with a track record of leading and growing social channels. The Social Media Manager will be responsible for developing strategy, planning, and execution and reporting.

We’re looking for new thinking when it comes to how we surprise, delight, and engage with our audiences, and as a social media expert, you’ll bring these ideas to the table. This is also a hands-on role, so get ready to roll your sleeves up. Whether it’s drafting copy or designing a post to bring an idea to life or ensuring our Instagram videos gain maximum traction—you should be ready to run with it.

Additionally, you will work with the marketing team to ensure that social content that is planned and produced aligns with broader business and marketing objectives

Key Responsibilities

  • Collaborate with internal teams to design and implement a social media strategy that will achieve identified business goals. This could also include detailed style guides, content calendars including outlines of timelines, hashtag recommendations and best practices, creative brief and caption writing and community management.
  • Be able to execute all aspects of social media plan.
  • Participate and contribute to the planning, activation and maintenance of campaigns across various properties.
  • Ensure measurement of social efforts are utilized to analyze performance, optimize reach and ensure productivity of social content.
  • Keep current on best practices and social media trends- be a thought leader in the space.
  • Educate and train marketing professionals throughout the organization on social best practices and industry benchmarks.
  • Work with creative team to adhere to brand guidelines.
  • Energy, and enthusiasm for social media, excellent knowledge of social media platforms, digital marketing reporting tools, and analytics.
  • Expert understanding of how brands should participate in social media in an authentic way.
  • The candidate is at the cutting edge of the cultural zeitgeist; understanding internet, social and meme culture and how to credibly and sensitively work within it whilst maintaining brand safety.
  • A good eye for design, and knowledge of design best practices that can be shared and communicated across organization.
  • Ability to successfully organize, prioritize and manage multiple projects under strict deadlines.
  • Passion for working in a fast-paced environment with high level of teamwork with flexibility to work weekends and travel
  • Deep ability to collect, analyze and use social data to affect change.
  • The candidate is knows the best in class content development opportunities and can use this to guide our portfolio of brands,

      Key Qualifications

      • 3+ years relevant experience in digital marketing – specifically social.
      • Bachelor's degree required. Experience in Lifestyle, CPG and/or Publishing is an asset.
      • Eternal optimist with a relentless drive for impact
      • Scrappy and resourceful, always finds a new way forward
      • Enthusiasm for questioning conventional wisdom
      • Finds joy in the journey

      What we offer:

      • Competitive salary and bonus
      • Benefits and Pension Plan
      • Product Allowances & Safe Ride Home Program
      • Corporate Social Responsibility
      • Tuition reimbursement
      • Training & Development Programs
      • An opportunity to learn about the world of wine

      Number of Openings:


      We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.


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