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Shopper Marketing Manager - West
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: March 14, 2023
Job Location:

Vancouver, BC
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Job Description

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

Reporting to the National Shopper Marketing Team Lead, our Shopper Marketing Manager for the West (BC + Prairies) will create Shopper Marketing programs and activities that will meet and exceed the needs of our consumers and customers. This manager will develop go-to-market strategies and programs, manage a significant budget and ensure executional excellence across the various retail channels in the West.

What you will be doing:

  • Develop Shopper Marketing strategies that ladder up to the National Strategies and Arterra Wines Canada big bets in collaboration with brand marketing, sales, revenue management and finance.
  • Work with Shopper Insights to build a deep understanding of the shopper and their path to purchase.
  • Develop insights driven, innovative in-store programs that reflect the complexities of the market/channel dynamics, and ultimately convert shoppers to purchase.
  • Collaborate with brand partners in creating best-in-class shopper marketing practices and programs that align on measurable objectives and ensure learnings are leveraged to continuously improve.
  • Manage and optimize the Shopper Marketing budget by taking a continuous improvement lens to all areas of the budget. Find efficiencies (programs, vendors agreements, work effort, economies of scale, etc.) to drive value for our customers and AWC.
  • Ensure programs are easy to execute, feedback is gathered from stores and shoppers, best practices are shared, and the Center of Excellence is leveraged to gain economies of scale.

What you bring:

  • University Education
  • 5-7Years’ Experience in Brand/Shopper marketing roles within the alcoholic beverage / consumer packaged goods industry
  • Ability to diagnose complex business problems
  • Able to develop innovative solutions and strategies
  • Utilizes a disciplined approach to define problems, identify root causes, evaluate data from a variety of sources, generate alternative solutions and choose the best solution
  • Exceptional influencing and consulting skills
  • Demonstrated ability to influence and collaborate with Senior Leadership both internally and externally
  • Proven experience effectively working directly with field sales and customer teams
  • Demonstrated organizational, co-ordination and time management skills
  • Demonstrates a high level of follow through and ability to meet multiple deadlines

What we offer:

  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowances & Safe Ride Home Program
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.


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