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Senior Innovation Marketing Manager
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 6-8 Years
Job Type: Full-time
Posting Date: October 26, 2021
Job Location:

Mississauga, ON
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Job Description

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

Reporting to the Director of Innovation, the Sr. Brand Manager - Innovation will lead ideation and project management of breakthrough, disruptive, long lead innovations. This role is responsible for leading and working collaboratively with cross functional teams through: concept creation, evaluation, feasibility assessment, financial assessments, product development, customer sell in, demand planning and all the elements of the go-to-market bundle. An important element of the role is the brand concept creation as well as the marketing and communication plan to support a successful launch and growth trajectory.

Key Responsibilities

  • Work collaboratively with consumer insights and portfolio analytics teams to deep dive into category data, consumer insight studies, and external trend insights to develop brand concepts and ideas to fill the longer term innovation pipeline and deliver against VCP commitments
  • Work collaboratively with R&D teams to develop product bundles to deliver on innovation ideas. Support the supply chain team in identifying new supplier/production models for differentiated innovation concepts.
  • Work with portfolio analytics and finance team to generate business models for innovation ideas with min 3 year time horizons. Assess and provide recommendations for specific innovations to pursue, with compelling rationale for SLT and the BOD.
  • Lead cross functional project teams in the commercialization of long term innovation concepts. Engage closely with project management and R&D partners as well as finance, legal, customer marketing, RGM and sales to plan all aspects of the product development
  • Develop and execute brand strategy, including positioning, pricing, and compelling marketing communication strategy for launch and ongoing support of the business. Partner closely with Sales, Insights, and Customer Marketing create and deliver a compelling selling story for customers to secure strong distribution. Monitor and track performance and adjust plans accordingly to ensure delivery of business commitments.
  • Perform other related duties and responsibilities as assigned or required


  • Education: Bachelor’s Degree in Marketing or related field (Preference in business degree. MBA an asset)
  • Experience: 7-10 years marketing and/or comparable experience with a recognized Tier 1 consumer packaged goods company, or similar caliber (eg. retailer or other industry)
  • Experience in leading diverse, cross functional teams, working on complicated projects.
  • Experience in innovation.
  • Experience with briefing and leading creative development and assessing creative and media plans
  • Creative and innovative
  • Resilient and persistent, comfortable with ambiguity and managing through adversity
  • Strategic and analytical with the ability to draw actionable conclusions from multiple data sources.
  • Financial Acumen
  • Strong communication and presentation skills
  • Passion for Wine
  • WSET an asset
  • Bilingual an asset

What we offer:

  • Competitive salary and bonus
  • Benefits and Pension Plan
  • Product Allowances & Safe Ride Home Program
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine

Number of Openings:


We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.


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