At Arterra Wines Canada, we love
inspiring the big and small moments that happen when our products are shared
and enjoyed. For us it’s not just about what’s in and on the bottle, it’s
what happens in people’s lives when we’re a part of them that keeps us thirsting
for more and not resting on our laurels as Canada’s largest and most enjoyed
wine company. We put the consumer at the center of everything we do and
we’re looking for people who do the same.
Reporting to the Director of
Innovation, the Sr. Brand Manager - Innovation will lead ideation and project
management of breakthrough, disruptive, long lead innovations. This
role is responsible for leading and working collaboratively with cross
functional teams through: concept creation, evaluation, feasibility assessment,
financial assessments, product development, customer sell in, demand planning
and all the elements of the go-to-market bundle. An important element of
the role is the brand concept creation as well as the marketing and communication
plan to support a successful launch and growth trajectory.
- Work collaboratively with
consumer insights and portfolio analytics teams to deep dive into category
data, consumer insight studies, and external trend insights to develop
brand concepts and ideas to fill the longer term innovation pipeline and
deliver against VCP commitments
- Work collaboratively with
R&D teams to develop product bundles to deliver on innovation
ideas. Support the supply chain team in identifying new
supplier/production models for differentiated innovation concepts.
- Work with portfolio
analytics and finance team to generate business models for innovation
ideas with min 3 year time horizons. Assess and provide
recommendations for specific innovations to pursue, with compelling
rationale for SLT and the BOD.
- Lead cross functional
project teams in the commercialization of long term innovation
concepts. Engage closely with project management and R&D
partners as well as finance, legal, customer marketing, RGM and sales to
plan all aspects of the product development
- Develop and execute brand
strategy, including positioning, pricing, and compelling marketing
communication strategy for launch and ongoing support of the business.
Partner closely with Sales, Insights, and Customer Marketing create and
deliver a compelling selling story for customers to secure strong distribution.
Monitor and track performance and adjust plans accordingly to ensure
delivery of business commitments.
- Perform other related duties
and responsibilities as assigned or required
- Education: Bachelor’s Degree
in Marketing or related field (Preference in business degree. MBA an
- Experience: 7-10 years
marketing and/or comparable experience with a recognized Tier 1 consumer
packaged goods company, or similar caliber (eg. retailer or other
- Experience in leading
diverse, cross functional teams, working on complicated projects.
- Experience in innovation.
- Experience with briefing and
leading creative development and assessing creative and media plans
- Creative and innovative
- Resilient and persistent,
comfortable with ambiguity and managing through adversity
- Strategic and analytical
with the ability to draw actionable conclusions from multiple data
- Financial Acumen
- Strong communication and
- Passion for Wine
- WSET an asset
- Bilingual an asset
What we offer:
- Competitive salary and bonus
- Benefits and Pension Plan
- Product Allowances & Safe
Ride Home Program
- An organization that cares
about Corporate Social Responsibility
- Tuition reimbursement
- Training & Development
- An opportunity to learn
about the world of wine
Number of Openings:
We are committed to
establishing a qualified workforce that reflects the diverse population it
serves and we encourage applications from all qualified individuals. We are
also committed to preventing and removing barriers to employment for people
with disabilities, and we invite you to inform us should you have any
accessibility or accommodation needs.