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Manager, Marketing Refreshment
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Manager
Industry: Packaged Goods
Job Category: Marketing
Years Experience: 6-8 Years
Job Type: Full-time
Posting Date: April 03, 2019
Job Location:

Mississauga, ON
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Job Description

Arterra Wines Canada is Canada’s leading producer and marketer of wine and wine related products, with operations in British Columbia, Ontario and Quebec. The company’s portfolio includes great brands like Jackson Triggs, Inniskillin, Ruffino, Robert Mondavi and Meomi. We offer a wide range of exciting career opportunities in sales, marketing, operations, production, finance and administration. As a part of the Arterra team, employees are encouraged to improve their skills and performance throughout their careers through various professional and educational development programs. Arterra provides a robust onboarding program in addition to ongoing training initiatives to help employees integrate into the organization quickly and maximize their growth potential.

POSITION SUMMARY

Reporting to the Vice President, Marketing , this role is responsible for the strategic development & management of assigned brands on a national basis to achieve company objectives.Responsible for developing the brand strategies for pricing, communication, new product development, promotions and public relations programs.

RESPONSIBILITIES

  • Lead the strategic development and execution of consumer-focused marketing plans across portfolio of brands to achieve fiscal plan and drive market share
  • Develop and recommend pricing & promotional strategy for assigned portfolio of brands, with support from Revenue Management team
  • Working with outside and internal agencies and partners, manage all brand equity and consumer awareness building initiatives on a national basis (Packaging, Media, PR, Consumer Tastings & Events)
  • Identify and evaluate New Product and renovation opportunities for their brands as needed
  • Drive development through the New Product Development process
  • Develop new product launch or restage plans, working with cross functional team to bring product to market
  • Work with Sales and Trade Marketing teams to ensure strong in-market execution
  • Collaborate with key stakeholders (Sales, Customer Marketing, Operations, R&D, Purchasing, Supply Chain, Finance, Legal) to assure timely execution of all programming
  • Manage and track Marketing budgets and look for efficiency of spending
  • Identify and work on cost savings opportunities with cross functional team

QUALIFICATIONS

  • University Degree in Marketing, Business or Commerce
  • 6-8 years’ in consecutively senior brand management positions
  • Experience briefing and leading creative development
  • Strong P&L understanding
  • Strong project management skills
  • Excellent communication & presentation skills

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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