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Digital Marketing Specialist
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Digital
Years Experience: 1-2 Years
Job Type: Full-time
Posting Date: May 19, 2022
Job Location:

Mississauga, ON
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Job Description

At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

The Digital Marketing Specialist will be responsible for managing and executing paid social media campaigns via multiple social channels. Responsible for helping grow multiple brands through paid execution, monitoring performance, making campaign optimizations, and reporting on results. Managing day-to-day agency relationships for other digital marketing channels. An integral part of the digital marketing process, working with multiple teams, both internally and externally.

What you will be doing:

  • Day-to-day in platform management of paid social marketing campaigns (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok).
  • Manage and execute strategic social marketing plans that meet brand and channel goals.
  • Pull and organize campaign data effectively into reporting templates.
  • Present and gain approval on campaign tactics.
  • Monitor, track, evaluate and optimize campaign performance to maximize investment.
  • Day-to-day management of paid search, display, affiliates, and other channels via agency.
  • Manages day-to-day relationships with agencies and external partners.
  • Executes ad account setup, pixel management, site tagging, etc.
  • Work with the marketing technology team and digital product team to build and maintain tracking and feeds.
  • Assist with the billing process through financial inputting and reconciliation.
  • Stay up-to-date with industry trends and developments in social marketing, digital marketing as well as consumer behaviour and recommend improvements to brands.

          What you bring:

          • Demonstration of an ongoing commitment to continuous learning in new and emerging digital marketing channels.
          • College certificate or other courses in digital marketing, web design, web development, or other applicable transferable skills.
          • Minimum of one (1) year of paid social experience and/or digital marketing account management and/or agency experience managing clients.
          • Experience using social biddable platforms (Facebook, Instagram, Snapchat, Pinterest, Twitter, LinkedIn, and TikTok).
          • Experience building, monitoring, and optimizing full-funnel paid social campaigns.
          • Experience setting up pixels and tagging websites via Google Analytics and Google Tag Manager.
          • High level of attention to detail and the ability to handle and prioritize multiple brands.
          • High level of technical proficiency in Microsoft Office, specifically Excel and PowerPoint
          • Experience with analytical tools (Google Analytics, Adobe Analytics, etc.).
          • Understand strategic differences between campaign objectives and their setup.

          What we offer:

          • Competitive salary and bonus
          • Benefits and Pension Plan
          • Product Allowances & Safe Ride Home Program
          • An organization that cares about Corporate Social Responsibility
          • Tuition reimbursement
          • Training & Development Programs
          • An opportunity to learn about the world of wine

          Number of Openings:

          1

          We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.

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