At Arterra Wines Canada, we love inspiring the big and small moments that happen when our products are shared and enjoyed. For us it’s not just about what’s in and on the bottle, it’s what happens in people’s lives when we’re a part of them that keeps us thirsting for more and not resting on our laurels as Canada’s largest and most enjoyed wine company. We put the consumer at the center of everything we do and we’re looking for people who do the same.

Reporting to the Senior Brand Manager, Jackson-Triggs, the Brand Manager role is a key position within the Arterra marketing team. The position is responsible for leading the Jackson Triggs brand - Canada’s #1 Wine brand and most awarded winery.

The successful candidate will inspire agency partners and cross functional teams in the strategic development of their portfolio including brand strategy, social strategy, communications, go-to-market, and innovation. They will also oversee creative, media and promotion execution for the portfolio and have an opportunity to impact the consumer journey and experience at the winery. The successful candidate will have deep experience in full P&L management and be able to work closely with their operations and sales counterparts to deliver targeted growth.

Core Competencies

• Creativity – in problem solving, communications development and design thinking
• Communication – the candidate can tell and write a story, and knows how to paint a picture to inspire others
• Balanced approach to strategy – can quickly see how the detail ladders up to the big picture and knows the difference and importance of both
• Business Savvy and Financial Acumen

Key Responsibilities

• Develops and executes all aspects of brand management for portfolio or category of brands, including strategy, positioning, pricing, advertising / media, digital & social, consumer journey & experience, promotions, and P&L management, with a keen eye to ongoing portfolio management.
• Works closely with their cross functional peers to ensure seamless integration and execution of consumer-led strategies (Insights, Sales, Customer Marketing, Finance, Operations)
• The visionary who brings the brand to life across all consumer touchpoints – most notably our Niagara Estate winery and Okanagan tasting room.
• Monitor and track performance and adjust plans accordingly to ensure delivery of business commitments.
• Inspires and manages strong agency relationships with an impressive roster of partners in creative, design, media and PR.

What you bring:

• Bachelor’s Degree in Marketing or related field
• 5 years marketing and/or comparable experience with a recognized Tier 1 consumer packaged goods company, or similar caliber (eg. Retailer marketing or other industry) with digital first, direct to consumer retailer experience
• Relevant Beverage Alcohol experience is an asset
• Experience in leading diverse, cross functional teams, working on complicated projects.
• Exposure to full P&L management; experience managing +$1M marketing budgets
• Experience with full P&L management
• Passion for the Consumer
• Strong commercial business & financial acumen
• Resilient and persistent, comfortable with ambiguity and managing through adversity
• Strategic and analytical with the ability to draw actionable conclusions from multiple data sources.
• Strong communication and presentation skills

What we offer:

• Competitive salary and bonus
• Benefits and Pension Plan
• Product Allowances & Safe Ride Home Program
• An organization that values Corporate Social Responsibility
• Tuition reimbursement
• Training & Development Programs
• An opportunity to learn about the world of wine

#LI-Hybrid #LI-KT1

Number of Openings:

1

We are committed to establishing a qualified workforce that reflects the diverse population it serves and we encourage applications from all qualified individuals. We are also committed to preventing and removing barriers to employment for people with disabilities, and we invite you to inform us should you have any accessibility or accommodation needs.