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Sr. Sales Representative - Food Service
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Sales
Years Experience: 1-2 Years
Job Type: Full-time
Posting Date: February 05, 2024
Job Location:

Vancouver, BC
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Job Description

The Sr. Sales Representative will be working from their home-based office based in downtown Vancouver or 45 mins from downtown Vancouver where the bulk of the business is generated. This position will be responsible for supporting the entire province of British Columbia.

What we offer:

  • Car provided.
  • Cell phone and Internet allowance.
  • A competitive salary with opportunities for advancement and career development.
  • Possibility of bonus.
  • Access to a group insurance plan & a pension plan with employer contributions.
  • Telemedicine & employee and family assistance program.
  • Recognition & wellness programs for employees.


Reporting to the Senior, National Sales Director, Foodservice, the Sr. Sales Rep will successfully sell our great Lassonde brands: Fairlee, Oasis, SunRype portfolio and marketing plans in British Columbia, focusing on downtown core Vancouver covering without limit commercial, non-commercial accounts, independent operators, regional chains, and support distributor activity in branded and private labels for juice and food.

Key Activities:

  • Expand the food service non-commercial and commercial accounts.
  • Present our existing and new products to distributor sales team, commercial/non-commercial customers, independent restaurants, regional chains.
  • Approach customers with concepts and ideas that are solution options for their beverage and food needs in branded and private label.
  • Deliver sales budget in case growth and net sales for the region.
  • Achieve optimum face to face selling opportunities.
  • Manage all the independent distributors and support the broad line distributors.
  • Get new incremental sales, new distribution listings, and drive compliance.
  • Execute marketing initiatives & National commercial/non-commercial customer plans.
  • Lead, organize, and participate in regional industry events, distributor and customer trade shows, customer presentations and accounts blitz.
  • Implement and maintain all contract files in Lassonde Trade system.
  • Communicate regional insights on competitive information in industry as available.

Education & experience required:

  • Bachelor of Commerce (Business/Marketing or Finance) or 1-3 years of selling consumer good products position.
  • Good knowledge of the food industry (distributors, regional and national chains pertaining to health care segment and/or nutrition).


  • Demonstrates good communication and computer skills (MS Teams, ppt, excel, MSOffice, etc.).
  • Very self-sufficient, motivating and result oriented.
  • Positive and entrepreneurial mindset.

Specific conditions of the position:

  • Must be available to travel for shows and business as needed.
  • Be able to lift and carry products (weight up to 50lbs or 22Kg).
  • Valid Drivers License.

Lassonde, all in good taste!

Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that's because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.

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