Find out about job opportunities and connect with CPG colleagues & contacts.
Join Today... It's free!
Already a member?
Find CPG talent in one easy place. Post jobs, create a company profile and more.
Already a member?
Join Today... It's free!
Already a member?
Follow Us on LinkedIn Follow Us on Twitter Become a Fan on Facebook

CPG job connect: Login
Business Development Manager - Food Service
Job Posting Category: Experienced Professionals (1+ years)
Career Level: Experienced (Non-Manager)
Industry: Packaged Goods
Job Category: Marketing,Sales
Years Experience: 4-6 Years
Job Type: Full-time
Posting Date: February 05, 2024
Job Location:

Calgary, AB
Share this job:
Job Description

The Business Development Manager will ideally be working from their home-based office in Calgary where the bulk of the business is generated.

What we offer:

  • Car provided.
  • Cell phone and Internet allowance.
  • A competitive salary with opportunities for advancement and career development.
  • Possibility of bonus.
  • Access to a group insurance plan & a pension plan with employer contributions.
  • Telemedicine & employee and family assistance program.
  • Recognition & wellness programs for employees.


Reporting to the Senior, National Sales Director, Foodservice, the Business Development Manager is results driven and sales focused. As a Business Development manager, you will be responsible for seeking new customer opportunities, growing our sales and product offerings such as Fairlee, Oasis and SunRype within the region. We are looking for energetic people to develop new and grow existing sales in Alberta through commercial, non-commercial accounts, regional chains, while supporting independent operators and distributors in branded and private labels for juice and food.

Key Activities:

  • Deliver new foodservice customers, case growth and net sales budget for the region.
  • Build and expand the food service non-commercial and commercial accounts.
  • Target and add new regional chains.
  • Negotiate contracts with new and existing accounts.
  • Present our existing and new products to distributor sales team, commercial/non-commercial customers, independent restaurants, and regional chains.
  • Build relationships, help maximize production distribution and increase market share.
  • Approach customers with concepts and ideas that are solution options for their beverage and food needs in branded and private label.
  • Execute Marketing initiatives and prepare sales presentations.
  • Make regular customer presentations to help gain incremental volume and revenue.
  • Working with customer, finance, supply chain, credit, and logistic teams on new business acquisition.
  • Get new distributor listings and drive sales through compliance.
  • Lead, organize and participate in regional industry events, distributor and customer trade shows, customer presentations and accounts blitz, including healthcare.
  • Implement and maintain all contract files in Lassonde Trade system.
  • Communicate regional insights on competitive information in industry as available.

      Education & experience required:

      • Bachelor of Commerce (Business/Marketing or Finance) or 5 years of experience in similar position.
      • Good knowledge of the food industry (distributors, regional and multi-unit chains.


      • Demonstrates good communication and computer skills (MS Teams, ppt, excel, MSOffice, etc.).
      • Very self-sufficient, motivated and result oriented.
      • Positive and entrepreneurial mindset.

      Specific conditions of the position:

      • Travel is required in this position to effectively manage the territory. Some travel to Edmonton and/or the Kootenay’s is required on a monthly basis, as well as participation in trade shows and National Sales meeting.
      • Must be able to lift weight of 50lbs or 22kg.
      • Valid Local Drivers License.

      Lassonde, all in good taste!

      Working at Lassonde is about being involved, giving meaning to your work and doing things right. And that's because Lassonde takes care of its people. Choosing Lassonde means joining a century-old company founded in Quebec that embodies strong values such as respect and integrity. It also means finding a family spirit at the heart of a North American company, thriving alongside dedicated people and being proud of the tasty, quality products that we offer our clients and consumers. At Lassonde, anything is possible.

      Search for people by name, school or company!