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Zavida targets college crowd with variety packs | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Christopher Lombardo

Zavida Coffee Roasters is courting younger buyers with two new single-serve variety packs at Walmart. The Keurig-compatible 44-count Discovery Variety Pack (six coffees made up of three conventional and three flavoured) and Flavour Explosion Variety Pack (Zavida’s best selling, with flavours like Crème Brûlée and Apple Pie) are being sold in half-pallet displays at Walmart locations nationally for five weeks.

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