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Why retailers should target millennial parents | Retail Leader

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in July
By Louisa Hallett - 07/09/2018

The millennial generation, now in their mid-twenties to mid-thirties and having children, are influencing retailers with a different style of shopping than previous generations. New research from the National Retail Federation shows why millennial parents may be a key demographic for retailers to target.

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