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What the future of shopper experiences will look like | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in May
By Christopher Lombardo

What will experiential marketing look like in an environment where experiences cannot be done in the way they’ve traditionally been? That’s the question on many a marketer’s mind of late, who are trying to blend the digital with physical worlds. BMW-owned Mini is offering live-streamed discussions about everything from car care to cooking, Kraft Heinz created a collaborative and involved family activity with its ketchup jigsaw puzzle and HBC brought its branded products into mega popular video game Animal Crossing.

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