By Christopher Lombardo

What will experiential marketing look like in an environment where experiences cannot be done in the way they’ve traditionally been? That’s the question on many a marketer’s mind of late, who are trying to blend the digital with physical worlds. BMW-owned Mini is offering live-streamed discussions about everything from car care to cooking, Kraft Heinz created a collaborative and involved family activity with its ketchup jigsaw puzzle and HBC brought its branded products into mega popular video game Animal Crossing.

http://strategyonline.ca/2020/05/27/navigating-to-the-future-of-consumer-experiences/