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Use Mobile Marketing And Data Analysis To Reach Your Gen Z Audience | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
Forbes Nonprofit Council

In a major shift, approximately 70% of consumers watch videos on smartphones today -- double the number from 2012. This has serious implications for marketers of nonprofits and for-profit organizations alike, as today’s youth, known as Generation Z, are a mobile-first generation and many of their purchase decisions are driven through mobile web and in-app experiences.

http://www.forbes.com/sites/forbesnonprofitcouncil/2018/06/12/use-mobile-marketing-and-data-analysis-to-reach-your-gen-z-audience/#62bd860c1f3a
 

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