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Turning the ship around | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in September
By Melissa Dunne

For brands, reputation is everything. Three well-established brands, No Frills, Mark’s and Buckley’s, decided to turn what some considered a weakness into a strength – ultimately turning around the brands’ reputation in the process.

http://strategyonline.ca/2018/09/26/turning-the-ship-around/
 

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