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SodaStream promises a refreshing new approach | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 2 days ago
By Will Novosedlik

Last week, Israel-based, Pepsi-owned SodaStream, which describes itself as “the world’s leading sparkling water brand,” announced a “360° repositioning.” In its press release, the company said it would be making updates to its brand identity and design, as well as adding a new tier of premium products.

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