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Social media funnels record-breaking traffic to retailers: study | Canadian Grocer

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in January
By Wing Sze Tang/Marketing Magazine | January 29, 2014

Facebook, Twitter, Pinterest and Tumblr sent unprecedented numbers of target shoppers (“qualified traffic”) to retail websites in the fourth quarter of 2013, according to Adobe’s latest Social Media Intelligence Report. What’s more, the revenue per visit (RPV) gained from those clicks reached all-time highs across social channels.

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