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Displaying Stories 1 - 2 of 2.
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Rhea Aba-a
Posted in March
Based on the latest Consumerology reports, while people “like” or “follow” their favourite brands, they don’t engage with them regularly. What can companies do differently with their social media channels to better engage consumers?

Read more: http://strategyonline.ca/2012/03/13/consumerology-the-social-media-brand-problem-or-the-25-solution/#ixzz1pHcjgfwz
 
Yaoshun Tang | Status: Looking to make connections with Consume... Read more
Posted in November
That is very true, some of the consumers like or follow a brand for reasons such as a contest entry, or to get free sample and coupons. Those customers are not actually engaging with the brand.

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