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Skittles gets patriotic by live streaming a 'beaver' | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Josh Kolm

Skittles is marking Canada Day by paying tribute to the country’s national animal, albeit in a slightly strange way. To celebrate “Canada’s 151st birthday,” the candy brand has set up a live stream where, on Canada Day, a man dressed in a beaver costume will spend the day building a dam by hand.

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