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Show them the money… being used for good | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
by Matthew Chung

Today’s consumers expect brands to make an effort to improve the world, but they are skeptical about whether companies that ask them to pitch in for a cause are, in turn, making a real difference.

http://strategyonline.ca/2014/04/23/show-them-the-moneybeing-used-for-good/
 

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