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Reputation Should Be The Input, Not The Output, To Your Communication Strategy | Forbes

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Bruce Rogers, Forbes Staff

Is it possible to manage how consumers perceive you across the largest markets in the world? And is it at all possible to develop a strategy for reputation management in this complex world where so many people talk about your brand on social media 24/7?

http://www.forbes.com/sites/brucerogers/2014/04/09/reputation-should-be-the-input-not-the-outputto-your-communication-strategy/?ss=ceo-network
 

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