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Purelygreat hopes to cast a spell on skeptical consumers | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

With its new online campaign, Purelygreat is taking the viewer back to when the bubonic plague and concerns about witchcraft were rampant to tackle doubts consumers might have about the effectiveness of natural deodorants.

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