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Price is becoming a big driver of brand trust | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted 11 days ago
By Christopher Lombardo

In a high-inflation environment, Canadians are more trusting of companies that help them save. That’s according to this year’s edition of the Reader’s Digest Trusted Brands survey, conducted with Ipsos. This year’s edition polled 4,002 Canadian adults to find not just which brands they trust, but the biggest factors that contribute.

http://strategyonline.ca/2023/01/19/price-is-becoming-a-big-driver-of-brand-trust/
 

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